Integrated Campaign and Content Marketing Specialist

The Integrated Campaign and Content Marketing Specialist will lead the execution of dynamic multi-channel marketing campaigns aimed at enhancing engagement and driving participation in key events. This role will harness your creativity to promote pivotal events and transform thought leadership into impactful, campaign-ready content.

You will take charge of building and executing innovative campaigns, generating compelling content from webinars and interviews, and ensuring that all marketing programs are delivered clearly and consistently across all channels.

Key Responsibilities

1. Campaign Ownership (Primary Focus)

• Take full responsibility for the end-to-end execution of our event marketing campaigns, including:
• CCH Connections (our flagship event)
• CCH Innovations (a prospecting event)
• Other event initiatives (e.g., GetWise, ATX Virtual Conference)
• Create and implement essential campaign components such as:
• Email marketing strategies
• Landing pages and registration processes
• Supporting promotional materials
• Manage timelines and coordinate with Demand Generation and other teams to ensure timely campaign delivery and alignment with objectives
• Build and update campaign-related web pages using established templates and standards as part of campaign execution

2. Thought Leadership & Content Activation

• Transform internal content into valuable marketing assets, including:
• Webinars – creating email copy, landing page content, and short-form assets
• Interviews – transforming into blog drafts, campaign messaging, and supporting content
• Long-form content – deriving campaign assets
• Collaborate with internal stakeholders to extract key ideas and translate them into engaging, audience-targeted messaging
• Ensure that content is practical, deployable, and aligned with campaign needs
• Support campaign execution by developing and refining content across email, web, and other channels

What Success Looks Like

• Event campaigns are executed on schedule and contribute to registration targets
• Content sourced from webinars, interviews, etc., is consistently transformed into effective marketing assets
• Campaign elements are delivered with high quality, consistency, and minimal corrections
• Marketing programs are executed reliably and appear in the market as intended

Qualifications

• 3-5 years of experience in marketing, campaign execution, or content creation (or equivalent experience)
• Proven experience executing marketing campaigns through email, web, or digital platforms
• Strong writing and editing skills, with the ability to adapt messaging for diverse formats
• Proficient in managing multiple priorities and executing tasks with a high level of ownership
• Comfortable working with content sources such as webinars, interviews, or long-form materials
• Experience with marketing tools or CMS platforms is advantageous

Who You Are

• Self-motivated and capable of owning execution across campaigns and content
• Detail-oriented and reliable, with a strong sense of accountability
• Skilled at working on multiple projects without sacrificing focus or quality

Our Interview Practices

To ensure a fair and genuine hiring process, we request that all candidates participate in interviews without the use of AI tools or external prompts. Our interview process aims to assess your individual skills, experiences, and communication style. We value authenticity and want to know you—not a digital assistant. To help maintain this integrity, we require the removal of virtual backgrounds and the inclusion of in-person interviews as part of our hiring process. Please be aware that using AI-generated responses or third-party support during interviews may result in disqualification from the recruitment process.

Applicants might be required to appear onsite at a Wolters Kluwer office during the recruitment process.

Compensation

$57,400.00 - $98,350.00 USD

This role is eligible for a bonus.

The compensation range indicated is based on the position's primary location. Actual base salary offers are subject to a variety of factors, including skills, experience, and the hiring location. Your recruiter will provide more details about the specific offer during the hiring process.

Additional Information:

Wolters Kluwer provides a wide range of competitive benefits and programs designed to support your needs and help achieve a work-life balance, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

EQUAL EMPLOYMENT OPPORTUNITY: Wolters Kluwer U.S. Corporation and all of its subsidiaries, divisions, and customer/business units are Equal Opportunity/Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.