Creative Copywriter A design-first furniture and home lifestyle brand

Designation: Creative Copywriter

Location: Bangalore

Experience: 1–4 years

Team: Creative

About the Brand

A leading furniture brand with 13 years of shaping how India shops for homes. With 40,000+ products, a pan-India footprint, and the backing of one of India’s largest retail houses, we make thoughtful design accessible at scale.

The Role

We’re looking for a creative writer who can make people pause, smile, and feel something—even when they’re scrolling fast. Someone who loves language but knows when to keep it simple. Someone who thinks in ideas, not just lines.

Your job is to help shape how the brand speaks—whether it’s a hoarding, a film script, a store panel, or a product story. You’ll be writing across platforms: ATL, digital, print, and in-store. Sometimes it’ll be a big campaign line. Sometimes, a quiet caption. But it should always sound like us.

What you’ll do

• Craft copy across ATL, print, digital, store, and social formats
• Write campaign lines, headlines, taglines, and scripts
• Build product and range stories that don’t sound like product copy
• Bring insight and originality to every brief—big or small
• Collaborate with designers and marketers to create sharp, expressive work
• Keep the brand voice clear, consistent, and conversational

What we’re looking for

• 1–4 years of experience writing for a brand or agency
• A folio that shows range, taste, and clever thinking
• Strong editing skills and an eye for detail
• Cultural fluency—social media, movies, moods, everything in between
• Curiosity, self-awareness, and a bias for simplicity

Bonus points if

• You’ve worked on ATL or print campaigns before
• You enjoy naming things
• You can spot a typo from across the room
• You know how to write a boring brief into something fun

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team