Our client, a dynamic agency at the forefront of media and public relations, is seeking a strategic and results-driven Senior Public Relations Manager to lead impactful communication campaigns. This role is based in **Edmonton, Alberta, CA**, and requires a seasoned professional with a proven ability to craft compelling narratives and manage media relations effectively. You will be responsible for developing and executing comprehensive PR strategies, building strong relationships with media contacts, and managing the agency's reputation and brand image. Your duties will include writing press releases, crafting media pitches, monitoring media coverage, and responding to media inquiries. You will also play a key role in crisis communications, advising clients on best practices and developing proactive communication plans. The ideal candidate possesses extensive experience in public relations, journalism, or a related field, with a deep understanding of media landscapes and communication channels. Exceptional writing, editing, and verbal communication skills are essential. You must have a proven track record of securing positive media coverage and a strong network of media contacts. Experience in digital PR, social media strategy, and content creation will be a significant asset. Strong strategic thinking, project management skills, and the ability to work effectively under pressure are crucial. If you are passionate about shaping public perception and driving impactful communication, we encourage you to apply.