Role Overview
WhatJobs Direct is hiring a mid-level Brand Manager - Digital Marketing Focus. This is a full-time role in IN. Part of WhatJobs Direct's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Brand Manager at our client's rapidly growing FMCG company, located in Gurugram, Haryana, IN, you will be responsible for developing and executing comprehensive brand strategies to drive market share, increase brand awareness, and foster customer loyalty. Your role will involve managing the entire brand lifecycle, from product conception to launch and ongoing marketing campaigns. Success in this position will require a strong understanding of market trends, consumer insights, and competitive landscapes.
Key Responsibilities:
- Develop and implement strategic brand plans to achieve business objectives.
- Conduct market research and analyze consumer behavior to identify opportunities.
- Manage the development and execution of integrated marketing campaigns across various channels, with a strong emphasis on digital platforms.
- Oversee product positioning, messaging, and go-to-market strategies.
- Collaborate with product development teams on new product innovations and improvements.
- Manage the advertising and promotional budget for assigned brands.
- Monitor brand performance, analyze sales data, and provide regular reports on KPIs and market trends.
- Work with agencies and internal teams to create compelling marketing collateral and advertising materials.
- Ensure consistent brand identity and messaging across all touchpoints.
- Identify and pursue opportunities for brand partnerships and collaborations.
Qualifications
- Master's degree in Business Administration (MBA) or Marketing preferred.
- Minimum of 5-7 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing marketing strategies that drive brand growth.
- Strong understanding of digital marketing principles, social media, and online advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in market research and data analysis tools.
- Creative and innovative mindset with a passion for building strong brands.
This role offers a challenging yet rewarding career path with significant growth potential within a leading FMCG organization. Join us and make a tangible impact on the brands consumers love. As a Brand Manager at our client's rapidly growing FMCG company, located in Gurugram, Haryana, IN, you will be responsible for developing and executing comprehensive brand strategies to drive market share, increase brand awareness, and foster customer loyalty. Your role will involve managing the entire brand lifecycle, from product conception to launch and ongoing marketing campaigns. Success in this position will require a strong understanding of market trends, consumer insights, and competitive landscapes.
Key Responsibilities:
- Develop and implement strategic brand plans to achieve business objectives.
- Conduct market research and analyze consumer behavior to identify opportunities.
- Manage the development and execution of integrated marketing campaigns across various channels, with a strong emphasis on digital platforms.
- Oversee product positioning, messaging, and go-to-market strategies.
- Collaborate with product development teams on new product innovations and improvements.
- Manage the advertising and promotional budget for assigned brands.
- Monitor brand performance, analyze sales data, and provide regular reports on KPIs and market trends.
- Work with agencies and internal teams to create compelling marketing collateral and advertising materials.
- Ensure consistent brand identity and messaging across all touchpoints.
- Identify and pursue opportunities for brand partnerships and collaborations.
Qualifications
- Master's degree in Business Administration (MBA) or Marketing preferred.
- Minimum of 5-7 years of experience in brand management within the FMCG industry.
- Proven success in developing and executing marketing strategies that drive brand growth.
- Strong understanding of digital marketing principles, social media, and online advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in market research and data analysis tools.
- Creative and innovative mindset with a passion for building strong brands.
This role offers a challenging yet rewarding career path with significant growth potential within a leading FMCG organization. Join us and make a tangible impact on the brands consumers love.
Frequently Asked Questions
How do I apply for the Brand Manager - Digital Marketing Focus position at WhatJobs Direct?
Use the Apply button above to submit your application directly to WhatJobs Direct. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Brand Manager - Digital Marketing Focus position at WhatJobs Direct located?
This position is based in IN. WhatJobs Direct has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Brand Manager - Digital Marketing Focus at WhatJobs Direct earn?
WhatJobs Direct has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Brand Manager - Digital Marketing Focus role at WhatJobs Direct posted?
This role was posted on April 16, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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