Brand Experience Manager

This role is for one of the Weekday's clients

Salary range: Rs 200000 - Rs 600000 (ie INR 2-6 LPA)

Experience: 1+ yrs

Location: Mumbai

Job Type: full-time

We are looking for a creative and execution-focused Brand Experience Manager who is passionate about bringing brands to life through memorable customer experiences. This role blends creative thinking with operational excellence, offering the opportunity to work across brand campaigns, experiential marketing, retail activations, events, content creation, and customer engagement initiatives.

As a Brand Experience Manager, you will transform strategic concepts into impactful experiences by collaborating with cross-functional teams, agencies, vendors, and stakeholders. You will play a key role in planning, coordinating, and executing brand initiatives while ensuring every touchpoint reflects the brand's vision and delivers exceptional customer experiences. This position is ideal for professionals who enjoy balancing creativity with execution and thrive in a dynamic, fast-paced environment.

Requirements

Key Responsibilities

• Develop and execute engaging brand experiences across campaigns, product launches, events, retail environments, and customer touchpoints
• Convert creative concepts into detailed execution plans, including timelines, budgets, production requirements, vendor coordination, and operational workflows
• Plan and manage brand activations, experiential campaigns, workshops, community events, and promotional initiatives
• Coordinate with internal teams, clients, agencies, production partners, venues, sponsors, and vendors to ensure seamless project delivery
• Support content creation through photography, videography, short-form content, and basic editing for digital and social media platforms
• Manage on-ground execution of events, retail experiences, pop-ups, installations, and customer engagement activities
• Coordinate customer interactions and social media responses while ensuring timely communication and issue resolution
• Oversee logistics, inventory, production schedules, manpower planning, permissions, and event documentation
• Track project progress, monitor budgets, and ensure milestones are achieved within agreed timelines
• Document campaign outcomes through reports, photos, videos, customer feedback, and post-event analysis to identify opportunities for continuous improvement
• Stay updated on emerging marketing trends, social media formats, creative technologies, and experiential branding practices
• Collaborate with creative, marketing, and business teams to deliver consistent and impactful brand experiences

What Makes You a Great Fit

• Strong experience in brand management, experiential marketing, campaign execution, or event management
• Creative mindset with the ability to translate ideas into successful customer experiences
• Excellent project management, coordination, and organizational skills with the ability to manage multiple initiatives simultaneously
• Strong communication and stakeholder management skills, with the confidence to work effectively across internal teams, clients, agencies, and vendors
• Resourceful problem-solver who takes ownership and proactively drives projects to completion
• Passion for branding, customer engagement, retail experiences, and experiential marketing
• Familiarity with content creation, photography, videography, social media platforms, and basic creative editing tools
• Working knowledge of Microsoft Office; experience with Canva, project management tools, social media publishing platforms, or AI-powered creative tools is an advantage
• Strong attention to detail, adaptability, and the ability to thrive in a fast-paced, execution-driven environment
• A collaborative, proactive, and innovative mindset with a passion for creating memorable brand experiences