Digital Marketing Specialist Paid Media (Global Markets)

As a Digital Marketing Specialist at our company, you will have the exciting opportunity to strategize and execute multi-channel campaigns for our global Products & Services, driving measurable ROI and growth. You will be responsible for managing paid campaigns across Instagram, Google Ads, and LinkedIn, targeting diverse geographies such as India, the US, UK, and Singapore.

• *Key Responsibilities:**
• **Strategize & Execute Paid Campaigns:**
• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
• Develop audience targeting strategies for B2B and B2C segments across different countries.
• **Budget Ownership:**
• Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
• Optimize spend and allocation to maximize conversions and minimize CPA.
• **Performance Analytics:**
• Track, measure, and report campaign performance.
• Use data insights to refine messaging, creatives, and bidding strategies.
• **Collaboration:**
• Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
• Present performance reviews and recommendations to clients and internal stakeholders.
• **Innovation:**
• Stay updated on platform updates and emerging trends in digital advertising.
• Experiment with A/B tests, remarketing strategies, and audience segmentation.
• *Qualifications Required:**
• 36 years of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
• Strong understanding of campaign management for multiple geographies, including cultural nuances and market dynamics.
• Experience in managing budgets of varying scales (small to enterprise-level).
• Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent communication and reporting skills.

In this role, you will work in a dynamic environment where innovation is valued. You will have the opportunity to collaborate with talented marketers, designers, and technologists while taking end-to-end ownership of budgets, strategies, and results. Join us to work at the forefront of AI and digital transformation, gain global exposure by building campaigns for our Flagship Products & Services, and be a part of an award-winning team.

Our interview process includes an application review, an initial screening call with the TA team, technical interviews, a practical test conducted in the presence of a panel member, and finally, a role match & offer. As a Digital Marketing Specialist at our company, you will have the exciting opportunity to strategize and execute multi-channel campaigns for our global Products & Services, driving measurable ROI and growth. You will be responsible for managing paid campaigns across Instagram, Google Ads, and LinkedIn, targeting diverse geographies such as India, the US, UK, and Singapore.

• *Key Responsibilities:**
• **Strategize & Execute Paid Campaigns:**
• Plan and manage high-impact campaigns on Instagram Ads, Google AdWords, and LinkedIn Ads.
• Develop audience targeting strategies for B2B and B2C segments across different countries.
• **Budget Ownership:**
• Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
• Optimize spend and allocation to maximize conversions and minimize CPA.
• **Performance Analytics:**
• Track, measure, and report campaign performance.
• Use data insights to refine messaging, creatives, and bidding strategies.
• **Collaboration:**
• Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
• Present performance reviews and recommendations to clients and internal stakeholders.
• **Innovation:**
• Stay updated on platform updates and emerging trends in digital advertising.
• Experiment with A/B tests, remarketing strategies, and audience segmentation.
• *Qualifications Required:**
• 36 years of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
• Strong understanding of campaign management for multiple geographies, including cultural nuances and market dynamics.
• Experience in managing budgets of varying scales (small to enterprise-level).
• Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent communication and reporting skills.

In this role, you will work in a dynamic environment where innovation is valued. You will have the opportunity to collaborate with talented marketers, designers, and technologists while taking end-to-end ownership of budgets, strategies, and results. Join us to work at the forefront of AI and digital transformation, gain global exposure by building campaigns for our Flagship Products & Services, and be a part of an award-winning team.

Our interview process includes an application review, an initial screening ca