Search Strategist

Responsibilities

• Developing strategic digital marketing plans for new & existing clients that align with their business goals
• Building and launching PPC, SEO, and social media marketing campaigns
• Generating strategic keyword lists, writing ad copy, and structuring marketing campaigns for optimal performance
• Monitoring ongoing campaign performance and executing key campaign optimizations daily
• Managing multiple accounts and marketing campaigns
• Delivering and explaining monthly PPC, Social Media & SEO reports for clients
• Consulting with customers about digital marketing strategies
• Identifying new opportunities for client growth

Requirements

• Well-versed in search engine marketing, including SEO and AdWords management
• Google certified in AdWords, Analytics, Display and/or Shopping is a plus
• Strong ability to multi-task
• Experience and knowledge of Google’s services, including Google Analytics, Google AdWords Keyword Planner, and Search Console
• Experience working with WordPress
• Understanding of HTML and CSS
• Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization and other technical aspects of SEO
• Strong analytical and problem-solving skills
• A solid understanding of local and long-tail search strategies, mobile optimization and other SEO industry trends
• Excellent critical thinking, analytical, and problem-solving skills
• Strong writing ability with emphasis on creative marketing copy
• Ability and willingness to learn new tools and technologies
• Understanding of forecasting, budgeting, billing, and campaign pacing
• Recognize problems, identify causes and present solutions to issues that may arise
• Excellent customer service manners
• Excellent writing skills
• Exhibits solid communication skills (oral, written, and presentation)
• Attention to detail