Role Overview
Vlink is hiring a mid-level Performance Marketing (PPC). This is a full-time role in IN. Part of Vlink's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a PPC Specialist at our company, you will play a crucial role in driving high-quality MQLs and SQLs for our custom software development and IT services offerings. Your main focus will be on revenue generation rather than just increasing traffic. Here's what you will be responsible for:
- **Paid Media Strategy & Execution**: Develop and implement paid media strategies across multiple geographies.
- **Lead Quality & Revenue Ownership**: Take ownership of lead quality and revenue generation through paid campaigns.
- **Budget & ROI Management**: Manage large budgets and ensure strict ROI expectations are met.
- **Advanced Targeting & AI Usage**: Utilize advanced audience targeting and AI-powered tools for campaign optimization.
- **Analytics, Tracking & Reporting**: Set up end-to-end tracking using various tools and present performance reports with actionable insights.
- **Landing Page & CRO Collaboration**: Collaborate with other teams to improve landing page conversion rates.
- *Must-Have Skills & Experience**:
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and LinkedIn Ads (Lead Gen, Traffic, Conversation Ads) for B2B IT services.
- Design full-funnel paid strategies aligned with TOFU, MOFU, and BOFU stages.
- Drive high-intent MQLs and SQLs, focusing on quality over quantity.
- Optimize campaigns based on lead feedback and continuously improve conversion rates.
- Make data-backed decisions to reallocate spend towards high-performing campaigns.
- Use advanced audience targeting and AI-powered tools for optimization.
- Own end-to-end tracking and build performance dashboards for reporting.
- *Good to Have (Preferred)**:
- Experience managing large advertising budgets with strict ROI expectations.
- Understanding of B2B buyer journeys and long sales cycles.
- Familiarity with marketing automation tools and lead scoring.
- Prior experience working closely with enterprise sales teams.
If interested and relevant, please send your resume to hidden_email a PPC Specialist at our company, you will play a crucial role in driving high-quality MQLs and SQLs for our custom software development and IT services offerings. Your main focus will be on revenue generation rather than just increasing traffic. Here's what you will be responsible for:
- **Paid Media Strategy & Execution**: Develop and implement paid media strategies across multiple geographies.
- **Lead Quality & Revenue Ownership**: Take ownership of lead quality and revenue generation through paid campaigns.
- **Budget & ROI Management**: Manage large budgets and ensure strict ROI expectations are met.
- **Advanced Targeting & AI Usage**: Utilize advanced audience targeting and AI-powered tools for campaign optimization.
- **Analytics, Tracking & Reporting**: Set up end-to-end tracking using various tools and present performance reports with actionable insights.
- **Landing Page & CRO Collaboration**: Collaborate with other teams to improve landing page conversion rates.
- *Must-Have Skills & Experience**:
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and LinkedIn Ads (Lead Gen, Traffic, Conversation Ads) for B2B IT services.
- Design full-funnel paid strategies aligned with TOFU, MOFU, and BOFU stages.
- Drive high-intent MQLs and SQLs, focusing on quality over quantity.
- Optimize campaigns based on lead feedback and continuously improve conversion rates.
- Make data-backed decisions to reallocate spend towards high-performing campaigns.
- Use advanced audience targeting and AI-powered tools for optimization.
- Own end-to-end tracking and build performance dashboards for reporting.
- *Good to Have (Preferred)**:
- Experience managing large advertising budgets with strict ROI expectations.
- Understanding of B2B buyer journeys and long sales cycles.
- Familiarity with marketing automation tools and lead scoring.
- Prior experience working closely with enterprise sales teams.
If interested and relevant, please send your resume to hidden_email.
Frequently Asked Questions
How do I apply for the Performance Marketing (PPC) position at Vlink?
Use the Apply button above to submit your application directly to Vlink. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Performance Marketing (PPC) position at Vlink located?
This position is based in IN. Vlink has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Performance Marketing (PPC) at Vlink earn?
Vlink has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Performance Marketing (PPC) role at Vlink posted?
This role was posted on May 6, 2026 (39 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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