Sr. Enterprise SaaS Product Marketing Manager (India)

Visulon is looking for an experienced Software Product Marketing Manager who has worked on U.S. and Global marketing and software sales responsibilities. The person will be responsible for developing marketing programs to accurately identify what Visulon can offer to large U.S. and Global Apparel fashion brands. Visulon has a suite of cloud-based and API-enabled applications that are successfully deployed for world’s largest brands like Calvin Klein, NorthFace, Levi’s and Puma.

The primary focus will be to develop and manage digital marketing initiatives. The person will lead the content calendar for our blog, trade journal insertions, trade magazine forums, and email newsletter as well as be responsible for day-to-day updates on Linkedin, Twitter, Instagram and Pinterest content.

Visulon Product Marketing Manager

Responsibilities include:

• Write case studies for Visulon product offerings and technology.
• Write white papers on topics like ‘Early Line Planning’, ‘Digital platform collaboration’, ‘Data-driven Assortment and Merchandising planning, and ‘Sell-through automation for big brands’ .
• Write forum and blog entries on our 'Highly Customized Digital Asset Manager for Apparel and Footwear industry'.
• Manage a blog by working with the technical staff to create weekly technology content.
• Manage all content and engagement for our Linkedin, Pinterest, and Twitter accounts.
• Run digital marketing campaigns to increase engagement and enhance the Visulon’s name recognition.
• Research and cultivate strategic social media partners with key businesses, companies, and trade publications.
• Assist with the execution of monthly email newsletters by both designing, writing and testing emails.

Requirements

• Marketing and communications background and interest.
• Excellent writing and communication skills.
• Ability to use ChatGPT 4.0 and then normalize the output suitable for Visulon.
• Quick grasping of the domain we serve where brands like Nike, Adidas, North Face, Converse, Patagonia dominate.
• Comprehensive understanding and skill set writing and using social media tools such as Hootsuite, Facebook, Pinterest, Twitter, MailChimp.
• Experience with email programs, data mining, and campaign management strategies.
• Passionate to take on projects and manage them for success.

This position is for a person who is looking for establishing him or her into Marcom. Product marketing role. Preferably MBA but not necessary.