Job Description
A company is looking for a Senior Product Marketing Specialist (B2B SaaS).
Key Responsibilities
Develop and refine value propositions, messaging, and positioning for the company and its portfolio
Plan and execute lead generation programs across various channels to drive a qualified pipeline
Own and scale social media strategy, managing content calendars and driving engagement
Required Qualifications
5-10 years of experience in B2B SaaS marketing, focusing on product marketing and demand generation
Proven ability to drive lead generation and campaign performance
Strong expertise in product positioning, messaging, and multi-channel campaign execution
Hands-on experience with tools such as HubSpot, Salesforce, and Google Analytics
Strong understanding of B2B buyer journeys and conversion funnels
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