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Senior Product Marketing Specialist

VirtualVocations
Full Timesenior
Posted April 12, 2026

Job Description

A company is looking for a Senior Product Marketing Specialist (B2B SaaS).

Key Responsibilities

Develop and refine value propositions, messaging, and positioning for the company and its portfolio

Plan and execute lead generation programs across various channels to drive a qualified pipeline

Own and scale social media strategy, managing content calendars and driving engagement

Required Qualifications

5-10 years of experience in B2B SaaS marketing, focusing on product marketing and demand generation

Proven ability to drive lead generation and campaign performance

Strong expertise in product positioning, messaging, and multi-channel campaign execution

Hands-on experience with tools such as HubSpot, Salesforce, and Google Analytics

Strong understanding of B2B buyer journeys and conversion funnels

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