Head of Performance Marketing

Head of Performance Marketing, responsible for leading the paid acquisition strategy and execution to drive scalable user growth in a full-time remote position. Key Responsibilities Own paid acquisition strategy and performance targets across channels Manage customer acquisition cost (CAC), lifetime value (LTV), and optimize for profitable growth Lead channel execution and optimize conversion rates through experimentation Required Qualifications 10+ years of experience in performance marketing or paid acquisition in consumer tech or fintech Proven track record of scaling paid acquisition programs efficiently Deep expertise in major paid channels such as paid social and search Strong analytical skills with experience in managing CAC, LTV, and attribution models Experience in building creative testing frameworks and collaborating with Brand teams