Paid Search Specialist

A company is looking for a Paid Search Specialist to drive results through effective paid search strategies.

Key Responsibilities

Develop a strong understanding of client's products, competition, and marketing objectives

Analyze performance data and site analytics for monthly and quarterly reporting

Manage PPC budgets and ensure effective spending and project timelines

Required Qualifications

4-year college degree or equivalent work experience required

3+ years of experience in paid search engine marketing, preferably in an agency setting

Advanced knowledge of PPC, including product listing ads and landing page optimization

Strong data analytics background, with proficiency in Google Analytics

High-level proficiency in Microsoft Office, especially Excel and PowerPoint