Job Description
A company is looking for a Specialist, SEM. Key Responsibilities Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads Conduct keyword research, audience segmentation, and competitive analysis Write, test, and optimize ad copy to improve CTR and conversion rates Qualifications 2+ years of paid search / SEM experience Hands-on experience with Google Ads and Microsoft Ads Strong analytical skills and proficiency in Excel or Google Sheets Familiarity with GA4 or similar analytics platforms Google Ads certification
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