Director of Advisor Marketing

A company is looking for a Director of Advisor Marketing to lead its B2B marketing initiatives. Key Responsibilities Own advisor pipeline growth targets tied to revenue outcomes Design and oversee multi-channel acquisition strategy including paid, LinkedIn, and outbound efforts Develop scalable partner enablement assets and manage end-to-end webinar strategy Required Qualifications 5-10+ years of marketing experience targeting RIAs, broker-dealers, or fintech for financial advisors Strong understanding of advisor psychology and buying cycles Proficiency in B2B performance marketing fundamentals Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot) Quantitative orientation with ability to analyze attribution and funnel metrics