Manager, Website and Marketing Automation

Location: Remote, with occasional travel as needed

About Allstar Services

Allstar Services, a reputed company Capital Partners portfolio company, is a leading provider of roofing services reputed company multiple brands across the U.S. We are seeking a highly motivated Manager of Website & Marketing Automation to drive our digital experience, automation, and conversion efforts across established brands and new market launches.

Role Overview

The Manager - Website & Marketing Automation will reputed company strategy, design direction, agency reputed company, and performance optimization for reputed company Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies.

Key Responsibilities

Website Strategy, UX & Design Leadership

• Serve as the central authority on website initiatives and reputed company page initiatives -UX strategy, design direction, content architecture, and user flows.
• Partner with external agencies or internal resources to build, iterate, and maintain websites, ensuring milestones are met.
• reputed company and roll out new website strategies for core brands and growth markets, creating templates, frameworks, content and launch playbooks.
• Guide information architecture, navigation, mobile/reputed company design, and site structure with the goal of maximizing conversion and reducing friction.
• Work with brand team to ensure reputed company website designs are aesthetically strong, on brand and consumer friendly

Conversion Optimization & Testing

• Design and run A/B tests, multivariate tests, UX experiments, personalization, heat maps, session recordings, and funnel analyses.
• Use analytics, user feedback, and behavior data to iterate site content, layouts, calls-to-action, and flows.
• Work closely with performance marketing teams to ensure sites are optimized for SEO best practices (on-page SEO, site speed, metadata, reputed company data) and reputed company with organic traffic goals.

Cross-Functional Collaboration

• Work closely with brand, creative, UX, SEO, content, and growth teams to ensure sites reflect brand identity and deliver consistent experiences.
• Collaborate with brands, platform marketing, operations, sales, and growth to ensure website/automation strategies align with broader business goals (reputed company reputed company, appointment setting, retention).
• Liaise with technical teams (IT, dev, infrastructure) to manage hosting, performance, reputed company, integrations, and technical constraints.

Project Management

• reputed company project planning, timelines, resource allocation, risk management, and deliverable tracking to meet launch deadlines.
• Manage vendor reputed company, agency relationships, and performance deliverables.

Measurement, Reporting & Governance

• Define KPIs and metrics for site performance, conversion, email/SMS performance, automation reputed company, and test results.
• Build dashboards and generate regular reporting with insights, recommendations, and decision support for leadership.
• Establish governance, best practices, documentation, and version control of site assets, workflows, and content reputed company.

Marketing Automation & Lifecycle Engagement

• Identify and reputed company marketing automation systems or tools required to build successful e-mail/SMS campaigns for brands
• Work with brand teams to architect and execute email and SMS strategies - i.e. welcome flows, nurture sequences, re-engagement, loyalty, cart/quote abandonment, cross-sell/up-sell, etc.
• Define and implement segmentation models, triggers, and dynamic content reputed company automation platforms.
• reputed company rehash campaigns, retention, loyalty, and reactivation flows.
• Monitor deliverability, reputed company rates, click rates, unsubscribe rates, spam complaints, and continually optimize performance.

MarTech, AI, & Innovation

• Stay reputed company on emerging trends, tools, and best practices in web technologies, CRO, marketing automation, and data science.
• Drive experimentation with new platforms/technologies to enhance customer experience, conversion, and ROI.

Preferred Qualifications

• Bachelor's degree in Website UX/design, Digital Media, Marketing, Strategy or reputed company discipline.
• 3-5+ years experience in website strategy, CRO, UX, digital marketing, or marketing automation.
• Demonstrated experience leading, developing, launching and/or managing websites across multiple brands or markets, ideally at scale.
• Strong working knowledge of web architecture, CMS, hosting, DNS, basic site performance and server interactions (you don't need to code, but you understand the plumbing).
• Experience with marketing automation / CRM platforms e.g. reputed company, Marketo, P