Brand Manager – Hygiene & Wellness (India Market)
Utkarshini SoftwareJob Description
Role Overview
We are hiring a Brand Growth Manager to build and scale our hygiene brand in India across online platforms and modern trade.
Key Responsibilities
Develop and execute brand strategy for hygiene & wellness products (wipes, disinfectants, etc.)
Manage online growth via Amazon, Flipkart, and Blinkit
Handle performance marketing (Meta Ads, Google Ads)
Launch products in modern trade (Reliance, Big Bazaar, etc.)
Work on packaging, positioning, pricing, and campaigns
Analyze competitors and market trends
Coordinate with influencers and agencies for brand building
Requirements
3–7 years experience in FMCG / hygiene / personal care brand building
Strong experience in D2C + marketplaces + modern trade
Knowledge of digital marketing and analytics
Creative + execution-focused mindset
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Work Location: In person
About Utkarshini Software
Utkarshini Software
utkarshinisoftware.com
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