Brand and Marketing Manager

Brand and Marketing Manager Company: Virangana Castle Pvt Ltd - Communal (Skincare Brand – D2C) Location: Pune, Maharashtra Job Type: Full-time About the Role: We are looking for a sharp, execution-focused Brand & Marketing Manager who can build, scale, and protect the brand across all touch points. This role blends brand strategy + performance marketing + content + product storytelling. You’ll work directly with the founder to shape how the brand looks, sounds, and grows.

Key Responsibilities 1.

Brand

Strategy & Positioning · Define and evolve brand positioning, voice, and messaging · Ensure consistency across packaging, website, ads, and social media · Build a premium yet relatable brand narrative (nature + science, community-driven storytelling) 2.

Marketing

Execution (Growth + Performance) · Plan and execute Meta (Facebook/Instagram) & Google campaigns · Optimize CAC, ROAS, AOV, and overall funnel performance · Work with agencies/freelancers and hold them accountable 3. Content & Social Media · Lead content calendar (Instagram, reels, UGC, influencer content) · Create viral hooks, captions, and storytelling angles · Build a strong UGC + creator ecosystem 4. Influencer & PR · Identify and onboard influencers (micro to celebrity) · Structure deliverables (posts, reels, usage rights, ads whitelisting) · Drive PR opportunities (magazines, features, brand collaborations) 5.

Product

Marketing · Own launch strategy (teasers, campaigns, storytelling) · Develop product USPs, claims, and communication · Work closely with product/packaging team for cohesive branding 6. E-commerce & Marketplace Marketing · Optimize website (Shopify) for conversion · Plan campaigns for Amazon, Nykaa, Blinkit, Zepto · Improve product listings, creatives, and reviews strategy 7. Analytics & Reporting · Track key metrics: CAC, LTV, ROAS, conversion rate, retention · Share weekly performance insights and action plans Mandatory Qualifications &

Experience · 3–6 years experience in D2C, skincare, beauty, or lifestyle brands · Strong understanding of performance marketing + brand building · Deep knowledge of Instagram trends, content formats, and influencer ecosystem · Experience managing agencies and cross-functional teams · Creative thinker with strong execution ability What We’re Looking For (Founder Fit) · Someone who thinks like an owner, not an employee · Fast execution > overthinking · Strong aesthetic sense (premium, global brand feel) · Data-driven but also understands storytelling Bonus (Nice to Have) · Experience launching skincare/personal care products · Worked with skincare brands · Existing influencer/creator network KPIs for Success · Revenue growth (D2C + marketplaces) · CAC reduction & ROAS improvement · Strong brand recall & engagement · Successful product launches