Brand Strategist (Communication Strategy) Needed for New Health & Wellness Brand

We're a growth and brand strategy agency working with ambitious e-commerce and consumer brands. We help clients build clear positioning, sharper messaging, stronger creative direction, and scalable growth systems.

We are looking for an experienced Brand Strategist to support one of our client projects, a new health and wellness brand currently in development.

The client already has an initial brand concept, logo, and design system in place. Your role will be to build the strategic foundation behind the brand, including the messaging, positioning, voice, communication pillars, and overall brand narrative.

About the Project

This is not just a copywriting task. We need someone who can think strategically, research deeply, identify gaps in the market, and turn those insights into a clear, usable brand strategy document.

You will be responsible for helping define how the brand should communicate, what it stands for, how it positions itself in the health and wellness space, and how it should speak to its target audience.

The final output should be a clear Brand Strategy & Messaging Document, either delivered entirely by you or created in collaboration with the brand visual identity manager.

Key Responsibilities

You will be expected to:

• Hold a brand strategy workshop with the lcient and lead communication
• Conduct competitor and category research within the health and wellness space
• Identify messaging gaps, positioning opportunities, and potential niches
• Define the brand’s positioning and point of difference
• Develop the brand’s mission, vision, values, and manifesto
• Define what the brand stands for and how it should show up in the market
• Create the brand’s internal voice and tone of voice guidelines
• Build out pillar messaging and key communication themes
• Write example messaging as the brand
• Develop product messaging and product communication direction
• Create a clear communications strategy for the brand
• Work with the visual identity manager where needed to align messaging with design direction
• Package the work into a structured, professional brand strategy document

Ideal Candidate

We are looking for someone with:

• At least **3 to 4 years of experience** in brand strategy, positioning, or brand messaging
• Strong experience creating brand strategy documents
• Experience working with consumer brands, ideally in health, wellness, beauty, supplements, fitness, lifestyle, or e-commerce
• Strong research and competitor analysis skills
• Excellent written English
• The ability to turn abstract ideas into clear strategic direction
• A strong understanding of tone of voice, messaging architecture, and brand storytelling
• A portfolio or examples of previous brand strategy work

Deliverables

The final deliverable should include:

• Competitor and category research summary
• Market gap or positioning opportunity
• Brand positioning statement
• Detailed customer persona profiles
• Target audience messaging direction
• Mission, vision, values, and manifesto
• Brand voice and tone of voice
• Messaging pillars
• Communication principles
• Product messaging direction
• Example copy written in the brand’s voice
• Final brand strategy and messaging document

How to Apply

Please include:

1. A short summary of your relevant brand strategy experience

2. Examples of previous brand strategy, positioning, or messaging work

3. Any experience you have in health, wellness, beauty, supplements, fitness, or e-commerce

4. Your estimated timeline for delivering a full brand strategy and messaging document

5. Your approach to researching competitors and identifying a clear positioning gap

We are looking for someone strategic, sharp, and commercially minded. The right person should be able to go deeper than generic brand statements and create a clear messaging foundation that the client can actually use across website copy, product messaging, social content, ads, email, and future brand campaigns.