Senior Manager, Paid Social Marketing (Remote)

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews.

We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow .

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.

Your role in helping us shape the future:

We’re hiring a Senior Manager of Paid Social Marketing to lead the execution of our paid social program across all major platforms. Reporting to the Senior Director of Paid Marketing, you’ll own the day-to-day strategy, optimization, and performance of our paid social channels — turning budget into measurable, efficient growth.

This is a hands-on leadership role for someone who lives in the platforms, knows what great looks like, and is energized by a fast-paced testing culture. You’ll manage one direct report and work closely with Design, Analytics, Data Science, and Lifecycle teams to push our paid social program to the next level.

Are you up to the challenge?

Channel Strategy & Execution

• Own the strategy and execution of paid social campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, Snap, and emerging platforms
• Manage campaign setup, creative, audience targeting, bidding, budget pacing, and daily optimization
• Translate broader marketing goals into channel-level plans, KPIs, and quarterly roadmaps
• Partner with the Senior Director on budget allocation and scaling decisions

People Leadership

• Manage, mentor, and develop a direct report, setting clear goals, providing regular feedback, and supporting their career growth
• Delegate effectively to maximize team output while maintaining quality
• Build a culture of curiosity, accountability, and rigor within the paid social team

Testing & Optimization

• Build and maintain a structured testing roadmap covering creative, audiences, bidding strategies, placements, and landing experiences
• Run clean, hypothesis-driven experiments with clear read-outs and documented learnings
• Identify scaling opportunities and quickly diagnose underperformance before it becomes a budget problem

Creative Development

• Develop a creative testing framework that consistently produces winning concepts
• Partner closely with Design and Analytics to develop, evaluate, and iterate on performance creative at the volume modern social platforms demand
• Stay ahead of platform trends, ad formats, and creative best practices

Measurement & Reporting

• Use attribution models, incrementality tests, and platform-native measurement to evaluate true performance
• Partner with Data Science on experiments, and conversion modeling
• Own paid social reporting: weekly performance reviews, monthly business reviews, and ad hoc deep dives
• Surface insights that inform broader marketing strategy, not just channel decisions

Cross-Functional Collaboration

• Work with Data Engineering and Data Analytics on tracking, conversions APIs, and data quality
• Coordinate with Lifecycle and Product on landing experiences and post-click conversion
• Coordinate with Partnerships on pricing, tiers and partner promotions
• Engage Legal and Privacy on consent, ad policy, and platform compliance
• Manage relationships with platform reps and agency partners (where applicable)

You should definitely have:

• Minimum five (5) years of paid social experience, inclusive of 2 years managing people or leading a channel end-to-end
• Bachelor’s degree in a related field or equivalent experience required.
• Direct experience managing direct reports, with a track record of developing team members
• Strong track record managing seven- or eight-figure paid social budgets with measurable results
• Deep platform expertise in Meta Ads Manager and TikTok Ads Manager; strong working knowledge of at least one additional platform (LinkedIn, Reddit, Snap, Pinterest)
• Fluency with analytics and attribution tools (GA4, Looker, Tableau); SQL is a plus
• Strong instincts for performance creative — what works, what doesn’t, and how to brief for it
• Comfort with experimentation concepts: incrementality, holdouts, statistical significance
• Excellent communicator who can present results and recommendations clearly to senior leaders
• Bias for action, organized under pressure, and honest about trade-offs

It would be nice if you had:

• Background in a variety of lead gen marketplaces
• Experience in financial services categories, particularly insurance

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity
• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
• Collaborative Work Environment : Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
• U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
• Strong preference for New York or Washington, DC based applicants to work a hybrid schedule in those office locations. Remote applicants will be considered.
• The anticipated base salary for this position is $125,000 to $150,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.