National Sales & Marketing Manager (Canada)

National Sales & Marketing Manager (Canada)

TYPEBEA | Full-Time

Reports to: Head of Sales (APAC + US) and Global Head of Campaigns & Brand Comms

Help grow one of the world's most effortlessly cool haircare brands in Canada

TYPEBEA: co-founded by Anna Lahey and Rita Ora is reshaping the hair growth, bond building and scalp care space with modern, science led formulas and a strong point of view on individuality. After rapid success across Australia, the UK and Europe, we’ve now our next chapter: our expansion into Canada with Sephora.

We're a lean, agile startup with big ambitions, where everyone leans in to do whatever it takes to win.

The Role

TYPEBEA is a fast-growing, hair growth brand, and Canada is one of our biggest opportunities. We're looking for a National Sales and Marketing Manager, someone to own that market end to end - leading the commercial relationship with Sephora alongside the local marketing and brand agenda, so sales and storytelling move as one.

This is a role for a builder. You'll be equal parts commercial operator and brand marketer: owning the numbers and the forecast, and shaping how TYPEBEA shows up in-store, online and in culture. You'll set and drive the execution of the local strategy, with real autonomy as part of a globally distributed team.

It suits someone commercially sharp and creatively confident, as interested in margin and sell-through as in how the brand looks and feels, and happy to step outside their remit when the business needs it

What You'll Do

Commercial Leadership

· Own and deliver TYPEBEA's Canadian sales and profit targets

· Build and lead joint business plans, trade plans and promotional strategies with Sephora

· Use data and category insights to spot trends, optimise performance and unlock growth

· Partner with global teams on forecasting, new product launches and commercial planning

· Balance ambition with pragmatism to ensure strong margins and healthy sell-through

Retail & Marketing Execution

· Ensure TYPEBEA's retail experience is premium, elevated and consistent across all doors

· Conduct regular in-store retail visits, support sales and education sessions, and take a hands-on approach to driving commercial results.

· Partner with Sephora education teams to build strong brand knowledge and advocacy, assist with delivering the education materials.

· Bring global campaigns to life in a way that feels locally relevant and culturally aligned

· Create Canadian brand moments and activations that reflect TYPEBEA's modern aesthetic

· Think entrepreneurially: find smarter ways to improve ROI, embrace AI and challenge the status quo

· Be comfortable in front of and behind the camera for social and educational content

· Act as the point of contact for all local supply chain needs in partnership with 3PL

· Provide weekly reporting and proactively pivot plans based on real-time market insights

Relationship & Stakeholder Management

· Build genuine, trusted relationships with Sephora's buying, planning, education and marketing teams

· Represent the Canadian market internally, championing insights, opportunities and risks

· Collaborate with cross functional teams internally: Marketing, Digital, Supply and Finance

· Maintain strong reporting and CRM discipline

· Collaborate effectively with colleagues across different cultures, regions, and time zones as part of a global team.

· Confident managing relationships across a globally distributed team, working independently and maintaining momentum without day-to-day support. Able to communicate effectively across channels, align stakeholders across markets and functions, and operate successfully within a global business where shared ownership and self-sufficiency are essential.

Reporting & Insights

· Track weekly and monthly results, providing clear insights and recommendations

· Stay ahead of category movements, competitive shifts and Canadian beauty trends

· Influence global teams with strong local intelligence and point of view

Marketing

· Support with execution of the Canadian marketing plan and calendar, aligned to global brand strategy and local commercial priorities.

· Adapt and bring monthly campaigns and product launches to life for the Canadian market. Execute events and activations that deepen brand awareness and consumer engagement.

· Plan and execute Sephora's marketing and media levers (trade marketing)

· Support the localisation of assets and social content briefs for Canadian audiences and support managing local affiliate and creator partnerships in partnership with global social, comms and influencer teams.

· Support the relationship with ZAK, TYPEBEA Canada's comms agency, helping deliver local PR, earned media, talent and product send-outs that build awareness and credibility.

· Support brand partnerships and collaborations, executing and tracking results in market to ensure revenue growth and customer acquisition is at the heart of everything we do including coordination and day-to-day administration.

· Create and contribute to local social and educational content for brand and Sephora social channels - comfortable both in front of and behind the camera.

What You Bring

· 5+ years in beauty or premium consumer goods, ideally within specialty or luxury retail

· Experience working with a leading beauty retailer or major Canadian retail partners

· Proven success in account management, business development or retail sales in Canada

· Bilingual (English/French) is a bonus

· Strong communication and influencing skills

· Analytical mindset, confident in Excel and reporting tools

· Comfortable working independently, making decisions and owning outcomes

· An entrepreneurial, growth-oriented mindset, with the ability to spot opportunities, think strategically and turn ideas into results

· Valid driver's license and access to a vehicle (preferred)

Who You Are

· Based in Toronto area, Canada (mandatory)

· Effortlessly confident- you know your craft and people trust you quickly

· Commercially sharp with an instinct for where the growth is

· Deeply connected to beauty culture and what premium looks and feels like

· A proactive self-starter who can set a direction and deliver it

· Calm, clear and intentional navigating a global business with ease

· Flexible with time zones and open to travel within Canada and occasionally internationally

· Collaborative and grounded: no ego, just great energy and strong delivery

· Agile and willing to step in across the business (e.g., supply chain support)

· High ownership mentality

· Motivated to succeed, while bringing positive energy, curiosity and a passion for the hair and beauty industry.

· Comfortable being in front of and behind the camera for social and educational content.

· Energised by adoption of AI to improve practices and growth.

Why TYPEBEA?

We're modern, ambitious, creative and growing fast. You'll have real ownership, global support and the opportunity to shape TYPEBEA's entire Canadian footprint from the ground up.

Our Values

TYPEBEA is guided by four core values that shape how we work and collaborate:

1. Customer- Innovate with purpose, drive digital engagement, listen, learn and adapt

2. Bold- Be opportunistic, fail fast and fail forward, push beyond limits

3. Grit- Stay hungry for the win, move fast and flexibly, remain resilient and end-goal focused

4. Together- Trust deeply, lead kindly, stay empowered and accountable, keep the main thing the main thing