As a Lead Generation Specialist at Tide, you will play a crucial role in supporting the Sales Team by identifying, qualifying, and nurturing potential SME customers who could benefit from commercial finance solutions. You will be the first point of contact for many customers, understanding their business needs and setting them up for success with the Business Finance Specialists.

• *Key Responsibilities:**
• Identify and qualify high-potential SME leads across inbound and outbound channels
• Engage prospective customers via calls, emails, and digital platforms to understand their finance needs
• Conduct initial discovery conversations to assess eligibility and fit for funding products
• Maintain accurate and detailed records of customer interactions in Salesforce
• Work closely with Sr Business Finance Specialists to hand off qualified leads
• Contribute to improving outreach strategies and conversion processes
• Keep up to date with market trends, products, and lending partners
• Share insights, lead quality feedback, and trends with sales and marketing teams
• *Qualifications Required:**
• 13 years of experience in lead generation, telemarketing, inside sales, or B2B sales support
• Exposure to financial services, fintech, or SME lending is a strong plus
• Strong communication and interpersonal skills
• Ability to manage multiple priorities and meet lead qualification targets
• Proactive and self-starting attitude with a focus on delivering value
• Experience with CRM systems like Salesforce is desirable
• Passion for helping small businesses grow

At Tide, you will receive benefits such as Self & Family Health Insurance, Term & Life Insurance, OPD Benefits, Mental wellbeing through Plumm, Learning & Development Budget, WFH Setup allowance, Privilege leaves, Casual leaves, Sick leaves, paid days off for volunteering or L&D activities, and Stock Options.

Tide is committed to fostering a diverse and inclusive workplace environment where everyone's voice is heard, regardless of their background or experience level. As part of the Tide team, you will be valued for your unique perspective and contributions. As a Lead Generation Specialist at Tide, you will play a crucial role in supporting the Sales Team by identifying, qualifying, and nurturing potential SME customers who could benefit from commercial finance solutions. You will be the first point of contact for many customers, understanding their business needs and setting them up for success with the Business Finance Specialists.

• *Key Responsibilities:**
• Identify and qualify high-potential SME leads across inbound and outbound channels
• Engage prospective customers via calls, emails, and digital platforms to understand their finance needs
• Conduct initial discovery conversations to assess eligibility and fit for funding products
• Maintain accurate and detailed records of customer interactions in Salesforce
• Work closely with Sr Business Finance Specialists to hand off qualified leads
• Contribute to improving outreach strategies and conversion processes
• Keep up to date with market trends, products, and lending partners
• Share insights, lead quality feedback, and trends with sales and marketing teams
• *Qualifications Required:**
• 13 years of experience in lead generation, telemarketing, inside sales, or B2B sales support
• Exposure to financial services, fintech, or SME lending is a strong plus
• Strong communication and interpersonal skills
• Ability to manage multiple priorities and meet lead qualification targets
• Proactive and self-starting attitude with a focus on delivering value
• Experience with CRM systems like Salesforce is desirable
• Passion for helping small businesses grow

At Tide, you will receive benefits such as Self & Family Health Insurance, Term & Life Insurance, OPD Benefits, Mental wellbeing through Plumm, Learning & Development Budget, WFH Setup allowance, Privilege leaves, Casual leaves, Sick leaves, paid days off for volunteering or L&D activities, and Stock Options.

Tide is committed to fostering a diverse and inclusive workplace environment where everyone's voice is heard, regardless of their background or experience level. As part of the Tide team, you will be valued for your unique perspective and contributions.