We’re looking for a Content & Brand Strategist who deeply understands ecommerce brands, consumer psychology, conversion, and brand-led growth. This role is for someone who can think beyond generic content and create messaging that helps brands stand out, convert better, and scale profitably.

You should be strong at building content across the full ecommerce funnel, including:

• Ad creative concepts and performance-driven copy
• Website and landing page conversion-focused messaging
• Marketplace content and creatives such as listings, A+ content, storefronts, and banners
• Brand messaging and storytelling that balances conversion with long-term brand building

We want someone who understands how to create brand-led, conversion-optimized content using AI tools, prompting workflows, and modern content systems to improve speed, output quality, and creative thinking.

What we’re looking for:

• Strong understanding of D2C / ecommerce brands
• Ability to write for both performance and brand
• Experience with ad creatives, PDPs, landing pages, website copy, and marketplace content
• Strong grasp of consumer psychology, positioning, and conversion principles
• Comfort using AI tools and workflows for ideation, copy development, research, and execution
• Someone with taste, clarity of thought, and the ability to turn insights into content that drives action

This role is ideal for someone who understands that good content is not just about writing well, but about driving resonance, differentiation, and conversion.

About ThinkWhy:

We're a profit-first eCommerce growth company, consumer brands globally. Not just an agency. But an ever-evolving company.