Content & Brand Strategist - D2C Ecommerce

As a Content & Brand Strategist at the company, your role will involve deeply understanding ecommerce brands, consumer psychology, conversion, and brand-led growth. You should be able to go beyond generic content to create messaging that helps brands stand out, convert better, and scale profitably.

Key Responsibilities:

• Building content across the full ecommerce funnel, including ad creative concepts and performance-driven copy, website and landing page conversion-focused messaging, marketplace content and creatives (listings, A+ content, storefronts, banners), and brand messaging and storytelling.
• Creating brand-led, conversion-optimized content using AI tools, prompting workflows, and modern content systems to enhance speed, output quality, and creative thinking.

Qualifications Required:

• Strong understanding of D2C/ecommerce brands.
• Ability to write for both performance and brand purposes.
• Experience with ad creatives, PDPs, landing pages, website copy, and marketplace content.
• Strong grasp of consumer psychology, positioning, and conversion principles.
• Comfort using AI tools and workflows for ideation, copy development, research, and execution.
• Taste, clarity of thought, and the ability to turn insights into content that drives action.

About ThinkWhy:

ThinkWhy is a profit-first eCommerce growth company that operates globally, working with consumer brands. It is not just an agency but an ever-evolving company. As a Content & Brand Strategist at the company, your role will involve deeply understanding ecommerce brands, consumer psychology, conversion, and brand-led growth. You should be able to go beyond generic content to create messaging that helps brands stand out, convert better, and scale profitably.

Key Responsibilities:

• Building content across the full ecommerce funnel, including ad creative concepts and performance-driven copy, website and landing page conversion-focused messaging, marketplace content and creatives (listings, A+ content, storefronts, banners), and brand messaging and storytelling.
• Creating brand-led, conversion-optimized content using AI tools, prompting workflows, and modern content systems to enhance speed, output quality, and creative thinking.

Qualifications Required:

• Strong understanding of D2C/ecommerce brands.
• Ability to write for both performance and brand purposes.
• Experience with ad creatives, PDPs, landing pages, website copy, and marketplace content.
• Strong grasp of consumer psychology, positioning, and conversion principles.
• Comfort using AI tools and workflows for ideation, copy development, research, and execution.
• Taste, clarity of thought, and the ability to turn insights into content that drives action.

About ThinkWhy:

ThinkWhy is a profit-first eCommerce growth company that operates globally, working with consumer brands. It is not just an agency but an ever-evolving company.