Role Overview
ThinkWhy is hiring a mid-level Content & Brand Strategist - D2C Ecommerce. This is a full-time role in New Delhi. Part of ThinkWhy's Brand hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Content & Brand Strategist at the company, your role will involve deeply understanding ecommerce brands, consumer psychology, conversion, and brand-led growth. You should be able to go beyond generic content to create messaging that helps brands stand out, convert better, and scale profitably.
Key Responsibilities:
- Building content across the full ecommerce funnel, including ad creative concepts and performance-driven copy, website and landing page conversion-focused messaging, marketplace content and creatives (listings, A+ content, storefronts, banners), and brand messaging and storytelling.
- Creating brand-led, conversion-optimized content using AI tools, prompting workflows, and modern content systems to enhance speed, output quality, and creative thinking.
Qualifications Required:
- Strong understanding of D2C/ecommerce brands.
- Ability to write for both performance and brand purposes.
- Experience with ad creatives, PDPs, landing pages, website copy, and marketplace content.
- Strong grasp of consumer psychology, positioning, and conversion principles.
- Comfort using AI tools and workflows for ideation, copy development, research, and execution.
- Taste, clarity of thought, and the ability to turn insights into content that drives action.
About ThinkWhy:
ThinkWhy is a profit-first eCommerce growth company that operates globally, working with consumer brands. It is not just an agency but an ever-evolving company. As a Content & Brand Strategist at the company, your role will involve deeply understanding ecommerce brands, consumer psychology, conversion, and brand-led growth. You should be able to go beyond generic content to create messaging that helps brands stand out, convert better, and scale profitably.
Key Responsibilities:
- Building content across the full ecommerce funnel, including ad creative concepts and performance-driven copy, website and landing page conversion-focused messaging, marketplace content and creatives (listings, A+ content, storefronts, banners), and brand messaging and storytelling.
- Creating brand-led, conversion-optimized content using AI tools, prompting workflows, and modern content systems to enhance speed, output quality, and creative thinking.
Qualifications Required:
- Strong understanding of D2C/ecommerce brands.
- Ability to write for both performance and brand purposes.
- Experience with ad creatives, PDPs, landing pages, website copy, and marketplace content.
- Strong grasp of consumer psychology, positioning, and conversion principles.
- Comfort using AI tools and workflows for ideation, copy development, research, and execution.
- Taste, clarity of thought, and the ability to turn insights into content that drives action.
About ThinkWhy:
ThinkWhy is a profit-first eCommerce growth company that operates globally, working with consumer brands. It is not just an agency but an ever-evolving company.
Frequently Asked Questions
How do I apply for the Content & Brand Strategist - D2C Ecommerce position at ThinkWhy?
Use the Apply button above to submit your application directly to ThinkWhy. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Content & Brand Strategist - D2C Ecommerce position at ThinkWhy located?
This position is based in New Delhi. ThinkWhy has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Content & Brand Strategist - D2C Ecommerce at ThinkWhy earn?
ThinkWhy has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Content & Brand Strategist - D2C Ecommerce role at ThinkWhy posted?
This role was posted on April 25, 2026 (50 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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