We’re on a mission to pursue hospitality perfection that matters to every guest. Chop has 20 locations in Canada and the US, while Shark Club and Tavern Collective operate 8+ locations in Canada and the US. We’re passionate about growth, innovation, and dedication to making all three brands thrive in each market wereside in and the markets we look to grow in!

The Team & Role

Marketing is a critical function that drives growth for each of our restaurants. We love solving

challenges, sharing unforgettable stories, creating memorable hospitality moments and of course,

enjoying delicious food and refreshing drinks. We need a leader to manage national brand initiatives,

including menu features, brand campaigns and liquor partnerships for all three growing brands.

Reporting to the Senior Director of Marketing and being ingrained in the businesses for CHOP Steakhouse, Tavern Collective & Shark Club, this role will be responsible for leading a small team of two marketing professionals and two graphic designers, all while driving each brand forward with innovative programming, intiatives and strategic direction. If you’re a natural-born leader and storyteller, love working on multiple brands where you can apply learnings across all and want to be a part of sensational growth and success, this is the role for you!

Responsibilities

• Create the National Marketing Campaign Calendar across the Canadian market.
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative

direction across master brand and seasonal campaigns.

• Collaborate with key stakeholders (GMs, Operations, Culinary, Franchisees) to ensure adequate

planning, execution and monitoring of marketing activities.

• Work in partnership with external agencies and liquor partners to execute campaigns and

projects.

• Lead the management and execution of integrated marketing campaigns with cross-functional

marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring the brief from

concept to final execution.

• Partner with media agency and lead internal teams to plan and execute initiatives to reach the

target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)

• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.)

to optimize future campaigns and strategies.

• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure

we stay within the budget.

• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant &

successful campaigns and promotions.

About You:

• You have 7 to 10 years of relevant marketing, brand, or communications experience.
• Agency experience is an asset
• You have a strong understanding of digital marketing, including SEO, SEM, Social and CRM.
• You are a project management pro; you’re organized and can manage multiple projects with

changing timelines, and managing numerous campaigns at once is no sweat

• You are highly collaborative, fostering relationships with internal teams and external partners.
• You are a team leader; keeping the team motivated, engaged, and continually developing them.
• You are a great communicator; articulate and confident in front of an audience, including

executives, peers, franchise partners and ops teams.

• You are data-focused; you collect, analyze and leverage data to continuously optimize.
• You are a self-starter; you relish the opportunity to identify needs and take initiative to act.
• You are value-driven at your core, operating with integrity, honesty, and trust.
• You love the unknown and can adapt to changes, ability to manage multiple priorities.
• You are aware of key sports and pop-culture events.
• Previous restaurant experience is an asset.

Benefits

• Salary Range: $85,000 - $105,000
• Medical, dental and life insurance benefits
• Employee and Family Assistance Program (counselling, wellness services, etc.)

Perks

• Travel across Canada for new store openings and other brand events
• Work with the coolest partners: Molson, Labatt, Diageo, Aperol, and more
• Some jobs are boring, this one isn’t. Attend fun work and VIP industry events
• Discounts across our family of brands, including MOXIES, Chop Steakhouse & Bar, Denny’s

Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse

Mountain, and if you like travel, the Dallas Stars and some of the best resorts in the UK & Ireland

Other details

• This role is full-time, located in Vancouver.
• Our office supports a hybrid work schedule requiring a minimum 4 days in the office

About Northland Properties

Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and

construction, Northland Properties Corporation is the force behind such brands as Sandman Hotel Group, The Sutton Place Hotels, Moxies Grill & Bar, Chop Steakhouse & Bar, Denny’s Restaurants, The Dallas Stars, and Northland Asset Management Company. Proud to be 100% Canadian-owned and operated. We have head offices in both Calgary and Vancouver and employ over 10,000 talented individuals across the nation.

Incorporated in 1963 by our founder, Bob Gaglardi, what began as a small business dedicated to good

customer service has flourished into a diversified group of companies that are quickly expanding, growing, and innovating every day. As Canada’s fastest-growing hospitality group, we find our strength in our people and believe this is the foundation of our continued success.