Digital Media Coordinator

Responsibilities

• Develop, implement, and manage data-driven, full-funnel paid social media, display, and paid search campaigns to drive awareness, consideration, and conversion for the company’s brand and its products.
• Optimize campaigns shared across Google, Bing, Demand Gen, Microsoft Audience, and YouTube.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Create and present reports on campaign performance to identify actionable insights from Google Adwords, Bing Ads, Facebook/Meta, Google Analytics, Adobe, and Tableau.
• Identify market trends and competitors’ insight via Hootsuite, Conductor, and Competiscan, present to key stakeholders and set digital marketing strategies for the paid media team.
• Lead efforts towards implementation of audience segments from 1st party data and 3rd party affiliate audiences.
• Abide by compliance and legal parameters to ensure all paid media content is compliant with the NCUA under financial services guidelines.
• Review creative assets in production and provide feedback to the design team.
• Creating and manage tracking urls for paid media campaigns.
• Manage monthly digital budget for paid media channels – specifically across display, social, and paid search channels
• Conduct monthly invoices for Google Ads and Microsoft Ads. Monitor pacing of paid media campaigns and make budget optimizations as needed.
• Update creative performance review monthly for paid media campaigns.
• Provide after hour’s coverage/support to the social media, display, and search team is required.
• Stay up to date with AI advancements and provide strategic recommendations.

Education and Experience

• Bachelor’s degree in marketing, Communications or a related field.
• 2-3 years’ experience with running campaigns in digital marketing channels – Video, Display, Social and Paid Search.
• Hands-on knowledge of social media advertising (Meta Ads Manager), Google Ads, Bing Ads, YouTube, Google Analytics, Adobe Analytics, and Tableau.
• Strong project management skills with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment
• Ability to understand, synthesize and communicate campaign results and metrics
• Excellent grammar, punctuation, and spelling skills

Consulting Solutions and its family of companies is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at: requests@consultingsolutions.com