Digital Analyst and Tracking Expert (GA4, GTM, SQL)

As a Digital Analyst and tracking expert, you will be responsible for owning end-to-end tracking and analytics implementation across web and marketing platforms. You will work closely with marketing and client teams to ensure accurate data collection, reporting, and insights generation. The ideal candidate should feel comfortable handling both implementation (GTM/GA4) and data analysis (SQL, dashboards).

Responsibilities

Implement and manage tracking using Google Tag Manager (GTM)

Configure and optimize GA4, including events, conversions, and ecommerce tracking

Work with client to define and validate dataLayer implementation

Debug and troubleshoot tracking issues to ensure data accuracy

Build and maintain dashboards in Looker Studio

Analyze user journeys, funnels, and campaign performance

Write and use SQL queries for data extraction, validation, and deeper analysis

Implement and manage marketing pixels (Google Ads, Meta, LinkedIn) and ensure accurate tracking & attribution

Maintain UTM consistency and campaign tracking governance

Support offline conversion tracking and integrations with CRM tools

Requirements

Strong hands-on experience with GA4, GTM, and SQL

Good understanding of event-based tracking, attribution, and conversion measurement

Experience with debugging and validation tools (Tag Assistant, GA Debugger, etc.)

Working knowledge of Looker Studio for reporting

Experience with server-side tracking, consent mode, or tools like OneTrust

Good to have:

Experience with Shopify (ecommerce tracking setups)

Familiarity with HubSpot (CRM and lead tracking integrations)

Basic understanding of API-based tracking (Conversions API, offline events) As a Digital Analyst and tracking expert, you will be responsible for owning end-to-end tracking and analytics implementation across web and marketing platforms. You will work closely with marketing and client teams to ensure accurate data collection, reporting, and insights generation. The ideal candidate should feel comfortable handling both implementation (GTM/GA4) and data analysis (SQL, dashboards).

Responsibilities

Implement and manage tracking using Google Tag Manager (GTM)

Configure and optimize GA4, including events, conversions, and ecommerce tracking

Work with client to define and validate dataLayer implementation

Debug and troubleshoot tracking issues to ensure data accuracy

Build and maintain dashboards in Looker Studio

Analyze user journeys, funnels, and campaign performance

Write and use SQL queries for data extraction, validation, and deeper analysis

Implement and manage marketing pixels (Google Ads, Meta, LinkedIn) and ensure accurate tracking & attribution

Maintain UTM consistency and campaign tracking governance

Support offline conversion tracking and integrations with CRM tools

Requirements

Strong hands-on experience with GA4, GTM, and SQL

Good understanding of event-based tracking, attribution, and conversion measurement

Experience with debugging and validation tools (Tag Assistant, GA Debugger, etc.)

Working knowledge of Looker Studio for reporting

Experience with server-side tracking, consent mode, or tools like OneTrust

Good to have:

Experience with Shopify (ecommerce tracking setups)

Familiarity with HubSpot (CRM and lead tracking integrations)

Basic understanding of API-based tracking (Conversions API, offline events)