Job Description
Location: La Prairie
Enhance marketing strategies utilizing Salesforce as a Senior Analyst. Oversee digital campaigns and optimize customer journeys for maximum engagement and personalization.
As a pivotal member of the marketing team, you will work with diverse stakeholders to design and configure journeys within the Salesforce ecosystem.
Your role involves managing audience segmentation and ensuring the quality of campaign execution through robust analytical skills. Emphasis will be placed on campaign optimization and utilizing best practices in marketing automation.
Key Responsibilities:
- Coordinate and optimize SFMC campaigns across channels
- Design audience entry and exit criteria for journeys
- Build modular and responsive campaign templates
- Troubleshoot campaign issues impacting delivery
- Guide teammates on SFMC functionalities
Requirements
- 2+ years in marketing automation or Salesforce
- Proven experience in campaign management
- Knowledge of Salesforce Marketing Cloud functionalities
- Strong expertise in scripting languages for customization
- Ability to work efficiently in deadline-driven settings
Leverage your skills in marketing automation to drive impactful campaigns and optimize journeys that resonate with customers.
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