Job Description
Experience Range : 4 - 10 Years
Location : Chennai, Kochi, Mumbai, Bangalore.
Roles & Responsibility:
- Develop and manage Braze-powered customer journeys across email, push, in-app, SMS, and web channels.
- Integrate Braze with CDPs (e.g., Twilio Segment), analytics platforms, and campaign orchestration tools.
- Configure and optimize Braze Canvas workflows, Liquid templates, and personalization logic. Collaborate with marketing teams to define audience segmentation, targeting, and campaign triggers.
- Ensure compliance with privacy, consent, and data governance standards. Support partner-led training and enablement for internal teams transitioning from legacy platforms like Adobe Campaign.
- Participate in client workshops, solution design, and delivery planning.
Required Technical Skill Set:
- Braze (Customer engagement Platform), Hands-on experience with Braze, including Canvas, Liquid, and API integrations.
- Familiarity with CDPs such as Twilio Segment, Adobe Experience Platform, or Salesforce CDP
Must-Have:
- Hands-on experience with Braze, including Canvas, Liquid, and API integrations.
About Tata Consultancy Services
Tata Consultancy Services
On-site
Want AI-powered job matching?
Upload your resume and get every job scored, your resume tailored, and hiring manager emails found - automatically.
Get Started Free