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Full Timemid
Chennai, Tamil Nadu, INPosted 2 days ago

Job Description

Experience Range : 4 - 10 Years

Location : Chennai, Kochi, Mumbai, Bangalore.

Roles & Responsibility:

  • Develop and manage Braze-powered customer journeys across email, push, in-app, SMS, and web channels.
  • Integrate Braze with CDPs (e.g., Twilio Segment), analytics platforms, and campaign orchestration tools.
  • Configure and optimize Braze Canvas workflows, Liquid templates, and personalization logic. Collaborate with marketing teams to define audience segmentation, targeting, and campaign triggers.
  • Ensure compliance with privacy, consent, and data governance standards. Support partner-led training and enablement for internal teams transitioning from legacy platforms like Adobe Campaign.
  • Participate in client workshops, solution design, and delivery planning.

Required Technical Skill Set:

  • Braze (Customer engagement Platform), Hands-on experience with Braze, including Canvas, Liquid, and API integrations.
  • Familiarity with CDPs such as Twilio Segment, Adobe Experience Platform, or Salesforce CDP

Must-Have:

  • Hands-on experience with Braze, including Canvas, Liquid, and API integrations.

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