Sr. Marketing Manager- Gtm (Haryana)

Job Title Senior Manager - Marketing Location Gurgaon Experience 5-7 years B2B marketing tech-driven industries preferred Reports To Co-Founder COO About the Role We are seeking a high-impact Senior Manager - Marketing to lead and execute integrated 360 marketing strategies across ATL BTL branding digital marketing analytics and product-led campaigns in a B2B technology-driven environment The ideal candidate will combine strategic thinking creative storytelling and analytical rigor with a strong understanding of technology and digital ecosystems You will partner closely with leadership to drive brand growth customer acquisition and market positioning while ensuring measurable ROI Key Responsibilities 1 Strategic Marketing LeadershipDevelop and execute an integrated 360 marketing plan aligned with business objectives Lead brand positioning messaging and go-to-market strategies for products and solutions Define annual marketing budgets ROI metrics and performance benchmarks in consultation with leadership 2 Branding CommunicationsStrengthen brand presence across all touchpoints including digital events and partnerships Drive brand storytelling corporate communications and thought leadership initiatives Oversee content strategy for web PR social media and industry events 3 Digital Marketing AnalyticsManage performance marketing SEO SEM email automation and social media campaigns Implement data-driven marketing analytics frameworks to track and optimize performance Leverage CRM automation tools and dashboards HubSpot Salesforce Google Analytics SEMrush to optimize marketing spend 4 B2B Marketing Technology AlignmentCreate sector-specific campaigns targeting enterprise customers Translate complex tech products into compelling value propositions for different market segments Collaborate with product sales and tech teams for joint GTM Go-To-Market execution 5 GTM Strategy Cross-Functional EnablementBuild and maintain sales marketing and customer success dashboards that enable decision-making Analyze conversion metrics and identify optimization opportunities across the customer journey Support GTM campaigns product launches and quarterly OKR planning Coordinate with product engineering and GTM teams to deliver impactful cross-functional projects Key Skills CompetenciesProven experience in B2B marketing with both ATL BTL exposure Solid grasp of branding digital marketing and analytics Tech-savvy with the ability to simplify and communicate complex product features Exceptional communication stakeholder management and presentation skills Hands-on experience with marketing and analytics tools HubSpot Salesforce Google Analytics SEMrush etc QualificationsMBA PGDM in Marketing or related field 5-7 years of progressive marketing experience preferably in technology or SaaS industries Why Join Us - Perks BenefitsStock Options - Own a part of Tartan and share in our success Health Insurance - Comprehensive health policy of 3 lakhs for you and your family MacBook - Work with the best tools anywhere Growth Opportunities - Work directly with the founders on high-impact initiatives