Paid Media Expert

Job Title: Paid Media Expert

Role- Paid Media Specialist (Lead Generation & Ecommerce)

Company: Taiiki Media Limited

Location: Noida, Sector 62

Job Type: Full-Time

Experience: 2–3 Years

Salary: ₹30,000-₹40,000 per month (based on performance)

About Us

Taiiki Media Limited is a growing digital marketing and event management company focused on delivering impactful campaigns and data-driven brand growth. We specialize in creating high-performance marketing strategies that generate measurable business outcomes across industries.

We are currently looking for an experienced and performance-driven Paid Media Specialist who can independently manage, optimize, and scale paid advertising campaigns across multiple platforms.

Role Overview

The ideal candidate should possess a strong analytical mindset, creativity, and the ability to optimize campaigns for maximum impact. The role involves handling lead generation campaigns, ecommerce performance marketing, audience targeting, retargeting strategies, and scaling profitable campaigns across multiple brands and platforms.

Experience Required

• Minimum 2–3 years of hands-on experience in paid advertising and performance marketing

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Amazon Ads
• Shopify Ads and other relevant platforms
• Generate high-quality leads for service-based businesses
• Manage and scale Ecommerce campaigns for Shopify brands
• Drive strong campaign performance with a target of maintaining 2x–3x ROI/ROAS for Ecommerce clients
• Conduct audience research, keyword planning, and competitor analysis
• Handle campaign strategy, audience targeting, retargeting, and scaling
• Monitor and analyze key performance metrics including:
• CTR
• CPC
• CPA
• CPL
• ROI/ROAS
• Manage advertising budgets efficiently to maximize conversions and returns
• Perform A/B testing on ad creatives, copy, and landing pages
• Track and evaluate campaign performance using:
• Google Analytics
• Meta Pixel
• Ads Manager
• Conversion tracking tools
• Collaborate with the creative and content teams to develop high-performing ad creatives and campaign strategies
• Generate weekly and monthly campaign performance reports
• Stay updated with industry trends, platform updates, and paid media best practices

Requirements

• Strong expertise in Meta Ads Manager and Google Ads
• Hands-on experience with Shopify Ecommerce brands
• Experience running and optimizing Amazon Ads campaigns
• Strong understanding of sales funnels, conversion tracking, analytics, and retargeting
• Ability to manage multiple campaigns and clients simultaneously
• Strong analytical and problem-solving skills
• Good communication and reporting abilities
• Ability to manage budgets and scale profitable campaigns in a fast-paced environment
• Performance-oriented mindset with attention to detail

Preferred Skills

• Experience handling multiple brands or clients
• Knowledge of landing pages and conversion optimization
• Understanding of ad creative strategy and content direction
• Basic understanding of SEO and broader digital marketing strategies
• Familiarity with tools such as:
• SEMrush
• Ahrefs
• Similar digital marketing platforms

What We Offer

• Opportunity to work on diverse and high-impact campaigns
• Exposure to real-time, performance-driven marketing projects
• A collaborative and growth-oriented work environment
• Hands-on experience alongside industry professionals
• Opportunity to work with growing Ecommerce and lead generation brands

How to Apply

Interested candidates can share their resumes at hr@taiikimedia.com

Job Type: Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person