The Social Media Specialist supports the strategy, execution, and performance of organic social media programs across a diverse portfolio of brands, focused on a CPG beverage brand in the US. This role brings a strong understanding of CPG marketing and social media best practices, helping to translate brand objectives into engaging, agile, and performance-driven social content.

With experience in content planning, community management, and influencer campaign execution, the Social Media Specialist manages end-to-end social activations—balancing always-on support with timely, trend-driven moments. They collaborate closely with strategists, creatives, and clients to ensure content is on-brand, organized, and impactful.

The Social Media Specialist will also oversee and mentor junior team members, including Coordinators and Community Managers, providing operational guidance, quality oversight, and hands-on support to maintain excellence across all social channels.

• A strong need for someone with Social Strategy and Client Facing experience.
• A strong preference with those with Premium Brand Experience / Fashion-Beauty Experience

JOB DUTIES

• Acts as the Social Media Lead for assigned brands, managing strategy execution and daily operations for organic social media programs
• Develops and oversees the implementation of strategic roadmaps (in conjunction with strategists), content calendars, tentpole campaign action plans, and trend-based content rooted in strategic objectives
• Owns the translation of social strategy into executional deliverables across multiple brand workstreams, aligning with business and brand goals and ensuring growth on assigned accounts
• Advises and presents to clients on how content ladders up to larger brand strategy, and proactively brings forward opportunities to optimize or evolve the work
• Continuously monitors cultural and platform trends to insert brands meaningfully into real-time conversations and moments
• Regularly reviews and analyzes social performance metrics, coupling those with an effective knowledge of social innovations, technological/digital trends, and the client’s target consumer to apply insights to future workstreams and content recommendations
• Mentors and supports junior team members (including Social Media Community Managers and Coordinators), setting the tone for operational excellence and strategic execution
• Partners cross-functionally with strategy, creative, media, and client teams to ensure social deliverables are on-brief, high quality, and aligned to platform nuances
• Identifies new opportunities to evolve or grow brand social programs through content innovation, smarter workflow, or cross-channel alignment
• Coordinates with necessary third-party agencies/vendors, overseeing the relationship for the client and the social department, to carry out customer strategies on time and budget
• Support departmental initiatives and overall team development via learning opportunities, mentorship and training – updating internal resources and materials and acting as a trusted resource on best practices and strategic recommendations.
• Oversees influencer campaign execution, ensuring alignment with brand goals, efficient workflows, and integration into the broader social strategy

JOB QUALIFICATIONS

• Strong knowledge of organic social media platforms, best practices, and content development; familiarity with paid social and amplification/boosting is a plus
• Experience with client interactions, being able to communicate with stakeholders at every level
• Ability to support the development of social media strategy and translate it into actionable content plans
• Proven ability to manage multiple brand workstreams, balancing always-on calendars, campaign planning, and reactive content opportunities
• Skilled in building content calendars and campaign action plans while staying adaptable to cultural and trend-driven moments
• Experience managing influencer campaigns, from coordination through execution and reporting
• Understanding of key social KPIs and ability to interpret performance data to guide optimization
• Clear written and verbal communication skills, with confidence collaborating with clients and cross-functional partners
• Strong awareness of social and cultural trends, with the ability to recommend relevant opportunities for brand engagement
• Experience managing and mentoring junior team members (e.g., Coordinators, Community Managers) to ensure quality and consistency across social channels