Job Description
As a Content & SEO Growth Strategist at Sweat Pants Agency, you will be responsible for owning and scaling the agency's internal marketing efforts. You will be focused on building organic visibility, generating inbound leads, and establishing brand authority through AI-assisted, data-driven content strategies. Your role will involve utilizing tools like Meridian, SEMRush, AdWords, and Google Search Console to identify opportunities, create pillar content, lead outreach initiatives, and ensure the content ecosystem performs well in search results.
- *Key Responsibilities:**
- Create and Optimize Content: Develop SEO-optimized pillar articles to attract backlinks and improve ranking.
- Drive Outreach and Authority Building: Identify partner sites for backlinks and guest placements, build relationships with editors and publications.
- Maintain and Refresh Evergreen Content: Audit and update content quarterly to ensure accuracy and relevance, refresh underperforming content.
- Measure and Report Performance: Track SEO performance through various tools, monitor rankings, organic traffic growth, and content engagement.
- *Qualifications Required:**
- 2-4 years of experience in SEO strategy, content marketing, or organic growth.
- Proficiency in tools like SEMRush, Google Search Console, and AdWords keyword tools.
- Comfortable using AI tools for ideation, drafting, and optimization.
- Strong writing and editing skills with the ability to simplify complex topics.
- Strategic thinker who understands the interconnected nature of SEO, research, content, design, and development.
- Self-starter with the ability to take ownership, experiment, and drive results independently.
If you love creating systems that enhance the performance of great content and are eager to contribute to the growth of a well-established agency's brand, this role at Sweat Pants Agency is perfect for you.
(Note: Additional details about the company were not included in the provided job description) As a Content & SEO Growth Strategist at Sweat Pants Agency, you will be responsible for owning and scaling the agency's internal marketing efforts. You will be focused on building organic visibility, generating inbound leads, and establishing brand authority through AI-assisted, data-driven content strategies. Your role will involve utilizing tools like Meridian, SEMRush, AdWords, and Google Search Console to identify opportunities, create pillar content, lead outreach initiatives, and ensure the content ecosystem performs well in search results.
- *Key Responsibilities:**
- Create and Optimize Content: Develop SEO-optimized pillar articles to attract backlinks and improve ranking.
- Drive Outreach and Authority Building: Identify partner sites for backlinks and guest placements, build relationships with editors and publications.
- Maintain and Refresh Evergreen Content: Audit and update content quarterly to ensure accuracy and relevance, refresh underperforming content.
- Measure and Report Performance: Track SEO performance through various tools, monitor rankings, organic traffic growth, and content engagement.
- *Qualifications Required:**
- 2-4 years of experience in SEO strategy, content marketing, or organic growth.
- Proficiency in tools like SEMRush, Google Search Console, and AdWords keyword tools.
- Comfortable using AI tools for ideation, drafting, and optimization.
- Strong writing and editing skills with the ability to simplify complex topics.
- Strategic thinker who understands the interconnected nature of SEO, research, content, design, and development.
- Self-starter with the ability to take ownership, experiment, and drive results independently.
If you love creating systems that enhance the performance of great content and are eager to contribute to the growth of a well-established agency's brand, this role at Sweat Pants Agency is perfect for you.
(Note: Additional details about the company were not included in the provided job description)
About Sweat Pants Agency
Sweat Pants Agency
sweatpantsagency.com
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