Junior Lead Generation

Job title: Junior Lead Generation

Experience: 2-3Years (Lead Generation Experience Mandatory)

Location: Remote

Roles & Responsibilities

Paid Media Campaign Management

• Plan, execute, and scale campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)
• Scale campaigns while maintaining target CPL and lead quality

Lead Generation Funnel Optimization

• Build and optimize TOF, MOF, BOF marketing funnels
• Structure awareness → lead capture → retargeting campaigns
• Optimize landing pages, lead forms, and thank-you pages

Creative Testing & Optimization

• Work with design and content teams to test different ad creatives
• Experiment with hooks, messaging angles, offers, and form structures
• Run structured A/B testing to improve campaign performance

Tracking & Analytics

• Ensure proper Pixel and Conversion API implementation
• Set up GA4 tracking and CRM integrations

Qualification & Skills

• Strong expertise in Meta Ads and Google Ads (Lead Generation campaigns)
• Understanding of lead generation funnels and conversion optimization
• Hands-on experience with GA4 and performance tracking
• Strong analytical and data-driven decision-making skills
• Experience managing high-budget campaigns

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience

• Lead generation: 3 years (Required)

Work Location: Remote