Financial Services Product Manager

Build a rewarding career with Steinbach Credit Union

Steinbach Credit Union (SCU) is one of Manitoba’s largest credit unions and among the top 10 in Canada, with over $10 billion in assets. For the past 80 years, we have worked with our members to create relationships based on trust and support. Our goal is to provide advice and recommend products and services that are tailored to meet every member’s individual needs.

Our member-centric approach is a key driver in everything we do, and our level of service is second to none. We provide an environment of trust in which members feel comfortable doing business and they will recommend us to their family and friends. For more information, please visit our website.

An exciting opportunity awaits!

We currently have an opportunity for a Financial Services Product Manager to join our Marketing team! The Financial Service Product Manager is responsible for driving growth across SCU’s core revenue areas. You will own the full product lifecycle from ideation and market research to launch, growth, and repositioning, ensuring products remain competitive and aligned with member needs and organizational goals. In partnership with the marketing team, the Product Manager ensures successful execution of go-to-market plans and member-facing initiatives.

Specific Responsibilities

• Lead the full lifecycle of SCU’s Deposit, Lending, and Wealth products, from ideation through growth and repositioning.
• Develop and execute the product roadmap aligned with corporate strategy and member needs.
• Analyze market trends, competitor offerings, and member insights to guide product enhancements, pricing, and positioning.
• Monitor product performance and provide reporting that identifies opportunities for optimization.
• Collaborate with Marketing and cross-functional teams to execute go-to-market plans and product-related initiatives.
• Manage vendors and internal partners, ensuring effective coordination, issue resolution, and seamless product delivery.
• Support internal teams with product expertise, communication, and training to enhance member experience.
• Drive adoption and growth of SCU’s financial products through member-focused strategies and strong internal partnerships.

Qualifications

• Post-secondary education in Business, Marketing, Commerce, or a related field, with 5+ years of experience in financial services, banking, or the credit union system.
• Demonstrated success managing financial products across the full lifecycle, including development, launch, growth, and repositioning.
• Strong analytical skills with proven ability to interpret data, conduct market research, and make informed, strategic product decisions.
• Exceptional communication and relationship-building skills, with the ability to influence stakeholders and collaborate across teams.
• Solid understanding of financial products, industry regulations, and the competitive landscape within deposits, lending, or wealth management.
• Highly organized with the ability to prioritize, manage multiple initiatives, and apply project management best practices.
• Digital and technical literacy, with comfort using analytics tools and product-related systems.
• Experience working with cross-functional teams, vendors, and partners to deliver high-quality product solutions and member-focused outcomes.

How we'll reward you

You can look forward to joining an organization that values teamwork and its membership. You will receive a competitive annual salary based on skills and experience. In addition, you will be eligible for variable compensation and matched pension plan per SCU policies. You will also receive a great host of benefits, including:

• Extended medical, dental, vision benefits, plus a health spending account (100% of premiums are paid by SCU)
• Critical Illness insurance, Life insurance, AD&D insurance, and Employee Assistance programs
• Employee Banking benefits (i.e. free chequing account, low interest MasterCard, bonus rate on deposit and lending products)
• Opportunities for professional development
• Clothing allowance
• Free parking at all locations

Accessibility and inclusivity

We believe our employees should represent the diversity of our members and the communities in which we live and serve. If you require an accommodation for the recruitment or interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we’ll work with you to meet your needs.

Closing Date: March 9, 2026

We are committed to employing a diverse workforce and encourage all qualified individuals to apply. We thank all candidates for their interest, however, only those selected for an interview will be contacted.