Email & Lifecycle Specialist

Some of what you will do:

Staples is looking for an Email Marketing & Lifecycle Specialist (B2B) to join our Marketing team and support growth across our Business to Business (B2B) customer base, including small and medium sized businesses and enterprise customers.

In this role, you will execute and optimize automated, lifecycle driven email programs designed to engage business customers at key moments across their journey — from acquisition and onboarding to engagement, retention, and reactivation. You’ll work end to end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to B2B customer needs.

You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty.

Specifically, you will:

• Execute and manage automated and lifecycle email programs across multiple stages of the customer journey, such as onboarding, repeat purchase, category expansion, retention, and churn prevention
• Assist with email campaigns for various initiatives as required.
• Support campaign planning, briefing, creative review, and deployment of email initiatives
• Analyze performance metrics and campaign results to identify insights and optimization opportunities
• Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance
• Monitor key email KPIs and make data driven recommendations.
• Collaborate cross functionally with Marketing, Analytics, Technology, and Agency partners
• Ensure all communications align with brand standards and email best practices

Stay current on B2B email marketing, lifecycle marketing trends, and emerging opportunities

• Some of what you will need:
• 2–5 years of experience in email marketing, lifecycle marketing, CRM, or B2B marketing
• Hands on experience executing email campaigns and/or automated customer journeys
• Strong analytical skills with the ability to interpret performance data and translate insights into action
• Experience working with email service providers or marketing automation platforms (e.g., Klaviyo or similar)
• Excellent attention to detail and ability to manage multiple initiatives in a fast-paced environment
• Strong collaboration and communication skills

Post secondary education in Marketing, Business, or a related discipline

• Some of what you will get:
• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more...

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.