Role Overview
Spotify is hiring a director-level Head of Backstage Marketing. This is a full-time role in London. posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.
About the TeamBackstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.
Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.
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What You'll Do
Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
Define clear positioning and differentiated messaging for technical B2B audiences
Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
Lead event and community strategy to increase visibility and generate qualified pipeline
Scale marketing operations through strong planning, dashboards, and performance reporting
Build, mentor, and grow a high-performing, data-informed marketing team
Who You Are
You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
You have 5+ years of experience leading and developing high-performing teams
You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
You understand engineering culture and know how to communicate with technical audiences
You have owned revenue or adoption targets and can demonstrate measurable business impact
You have led digital performance marketing, paid acquisition, and growth funnel optimization
You are comfortable working with data, building forecasts, and using dashboards to guide decisions
You balance commercial thinking with strong product intuition and user-centered mindset
You bring structure and clarity to complex, ambiguous initiatives
You thrive in fast-moving environments and enjoy building new approaches from the ground up
Where You'll Be
This role is based in London, UK
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
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Frequently Asked Questions
How do I apply for the Head of Backstage Marketing position at Spotify?
Use the Apply button above to submit your application directly to Spotify. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Head of Backstage Marketing position at Spotify located?
This position is based in London. Spotify has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Head of Backstage Marketing at Spotify earn?
Spotify has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Head of Backstage Marketing role at Spotify posted?
This role was posted on June 15, 2026 (7 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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