Senior Digital Marketing Specialist

WHAT WE ARE LOOKING FOR:

We are seeking a creative, results-driven Senior Digital Marketing Specialist to join our team. As a key contributor to our marketing team, this position will play a role in shaping and executing campaigns, both social and email, that drive engagement and measurable results. The Senior Digital Marketing Specialist will create, manage, and monitor online campaigns across email and social channels in partnership with manager, including reputation management. Additionally, they will draft content, and review content created by the Digital Marketing Coordinator for both corporate and community social channels. We are looking for someone with a general understanding of email marketing campaigns and has a strong grasp in knowledge or experience in developing and executing social media strategy.

WHAT WE EXPECT FROM YOU:

Corporate Social Media Management

• Develop digital opportunities to foster customer loyalty and promote brand awareness.
• Develop and implement a social media strategy for corporate social feeds, to include existing organic and paid advertising efforts to generate customer traffic and engagement across all divisions.
• Monitor social updates and stay up to date on industry trends for both social media and email marketing.
• Monitor brand reputation across all digital media and online marketing platforms.
• Conduct internal social media training, in conjunction with Digital Marketing Coordinator.
• Manage digital experience for company.

Community Social Media Management

• Execute and manage community digital marketing campaigns across various social platforms.
• Build social strategies at community level based on data and social trends, and work with Digital Marketing Coordinator and community teams to ensure strong execution.

Marketing Campaigns

• Support Digital Marketing Manager with tracking and reporting on campaign performance as well as recommend optimization strategies.

Email Marketing

• Conduct research and support email marketing projects to drive improved user experience and online engagement.
• Establish an email marketing strategy for top of funnel drip campaigns across the portfolio.
• Manage email marketing initiatives including campaign development, audience segmentation and performance tracking.

Vendor and Departmental Collaboration

• Attend community and corporate events to gather insights, talking points and visual content.
• Collaborate with internal and external team members to align with broader company goals.
• Encourage and build positive relationships with team members, customers, agencies and vendors.
• Interface with Senior Leadership in a professional and timely manner.

Additional Responsibilities

• Demonstrate behaviors that cultivate a positive work culture.
• Perform other duties as assigned by manager or team lead.

JOB KNOWLEDGE & SKILLS:

• Working proficiency with social media platforms.
• Experience developing and executing on professional social media strategies.
• Excellent written and verbal communication skills.
• Experience with design software and Canva.
• Ability to collaborate in a team environment.
• Knowledge with email marketing platforms and best practices.
• Competence with technology including Microsoft Office.
• Strong organizational skills.
• Adaptability and flexibility in fast paced environments.
• Photography and videography experience.

QUALIFICATIONS

• Bachelor's degree or equivalent.
• Proficiency in Yardi/CRM equivalent and ILS platforms.
• Five (5) years' work experience as a digital marketing specialist or higher level.
• Proficient computer skills, including Microsoft Office Suite Products (Word, Excel, PowerPoint, OneNote, Outlook).
• Working knowledge of Canva and Adobe Creative Suite.
• Experience working in the service industry; multi-family industry experience a plus.
• Bilingual in English and Spanish a plus.