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Note: This job may no longer be available. It was last confirmed on April 27, 2026.
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Motorcycles Sales - Falcons Fury Harley Davidson

Sonic Automotive
Be an Early ApplicantFull Timemid
Conyers, GA, United StatesPosted April 27, 2026

Job Description

Major Duties and Responsibilities

1)Sales Department Associate

  • Attain new and used sales quotas as agreed upon with the sales manager.
  • Use floor time effectively to meet customer needs and solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer the advantages of products over competing brands.
  • Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
  • Maintain profit margin objective for all motorcycle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
  • Maintain floor stock daily to ensure vehicles are clean and polished.

2)Customer Service

  • Greet customers immediately in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure customers are properly qualified for needs, wants, and buying ability.
  • Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
  • Conduct a road test and pre-delivery inspection prior to delivery to the customer.
  • Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
  • Contact customers to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
  • Attend training sessions to keep current with sales techniques and department issues.
  • Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Commitments

  • Treat all employees and customers fairly, courteously, and with dignity.
  • Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
  • Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
  • Be prompt and available for flexible scheduling.
  • Be honest and fair in all business dealings.
  • Meet or exceed sales quotas regularly.
  • Continually learn more about the products and services you sell.  Stay current on motorcycle trends and selling features.

Physical Demands

  • The noise level in the work environment is occasionally loud.
  • Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
  • Spend the majority of the day on your feet.

 

Working Conditions

  • Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally, exposed to exhaust fumes or other airborne particles.
  • Must have the ability to get along with a broad customer base.
  • High energy level.
  • Excellent communication skills and demonstrated “closing skills”.
  • Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
  • Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

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