Digital Marketing Manager - Observability Business Unit

Role Overview

The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,). This role drives pipeline growth, brand awareness, and revenue impact through data-driven strategy and performance optimization.
This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.

Key Responsibilities

• Strategy & Planning
  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party
  • Define KPIs, budgets, and channel mix to optimize performance and ROI
• Campaign Execution
  • Lead DG and ABX campaign execution from concept through optimization and scaling
  • Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
  • Partner with campaigns, content, creative, and web teams to launch integrated campaigns
• Performance & Analytics
  • Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution)
  • Analyze data using tools such as GA4, Tableau, or similar analytics platforms
  • Identify optimization opportunities and run A/B tests (creative, audience, landing pages)
• Budget & Resource Management
  • Own digital marketing budget allocation and optimization
  • Manage vendor relationships and finance workflows
  • Ensure efficient spend and maximize marketing KPIs
• Cross-Functional Collaboration
  • Work closely with product marketing, sales, analytics, and demand gen teams
  • Align campaigns with broader go-to-market and pipeline goals
  • Coordinate with external agencies and internal stakeholders
• Continuous Optimization & Innovation
  • Stay current on digital trends, platform updates, and emerging technologies
  • Test new channels, tactics, and automation tools (AI, personalization, etc.)
  • Improve funnel performance and conversion rates through experimentation

Required Skills & Experience

• 4–7+ years in digital marketing, performance marketing, or demand gen
• Strong experience with:
  • Paid media (LinkedIn, Meta, programmatic)
  • Analytics tools (GA4, Tableau, Looker, etc.)
• Proven ability to manage campaigns end-to-end and drive measurable results
• Strong analytical and data interpretation skills
• Experience managing budgets and forecasting performance
• Excellent communication and stakeholder management

Preferred Qualifications

• Experience in B2B SaaS or enterprise marketing environments
• Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
• Experience with CRO and experimentation frameworks
• Certifications (LinkedIn, 6Sense, etc.)