Marketing Operations Manager

Overview 

SolarWinds is undergoing a transformation toward our cloud future.  This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio.  We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.  

 

Position Summary:  

As a Marketing Operations Manager, you will guide the audience and email strategy, alignment and nurture program execution across our global portfolio of products, including audience segmentation, enrichment, orchestrations, and A/B testing.  You will work cross-functionally with stakeholders across the business, primarily in marketing demand generation, to build and run programs in our technology stack that support inbound marketing initiatives with automations and AI. In addition, you will prioritize the optimization and performance of multiple marketing programs to drive a qualified pipeline for the sales team.  

Focus Areas: Email. Events. Marketing Programs. Testing. Intent. Audience Management.  

  
Responsibilities:  

• Design the requirements and development of email nurture that programmatically aligns to business units’ pipeline goals, products of interest and account based intent.   

• Support and execute the prospect and customer journey using nurture streams, automation and emails throughout the buyer’s journey.  

• Work closely with Marketing Automation Team liaisons to optimize all aspects of email programs and marketing technology within Marketo including Program Setup and Audience Segmentation.  

• Provide support for marketing programs within technology stack, utilizing data and scoring models to drive audience targeting. 

• Build and manage standardized audience segmentation from various data sets and incorporate intent models to determine ideal messages across channels for targeting. 

• Ensure consistent and effective use and integration of email and multiple digital channels align to holistic lead to account management. 

• Assist with and provide insights into database optimization, including driving optimization of nurture to support scoring and lead lifecycle advancement.  

• Drive testing, AI and optimization for email and marketing programs with key marketing and CRO stakeholders. 

• Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.   

  
Qualifications:  

• BA, BS, or equivalent degree   

• 7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads  

• 7+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value  

• Proficiency in email marketing (we use Marketo), webinars (we use Goldcast), CRM (we use SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds 

• Proficiency in account-based marketing principals as well as lead funnels for lifecycle alignment (we use 6sense) 

• Comfortable with hands-on building, testing, and data interpreting of go-to-market signals from various data sources  

• Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented. Able to prioritize and focus in a rapidly evolving environment    

The Ideal Candidate   

• Mid-level working knowledge of Marketo MAP and SFDC CRM 

• Basic understanding of account-based marketing platforms (ideally 6sense) 

• Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results   

• Enjoys solving problems and are good at crafting creative solutions   

• Communicates clearly and effectively with cross-functional groups and senior management   

• Comfortable acting as a SME in Email, Audience, Event, Intent, Marketing Technology and testing best practices