Paid Media Intern

JOB DESCRIPTIONPaid Media InternCompany

SocialVocial Digital Solution Private Limited

Industry

Digital Marketing Agency | Hospitality Marketing Specialist

Employment Type

Internship (Full-Time)

Department

Performance Marketing

Reporting To

Performance Marketing Manager / Operations Head

Stipend

₹10,000 per month

Location

On-Site / Hybrid

About the Role

We are looking for a passionate and analytical Paid Media Intern to support our performance marketing team in planning, executing, monitoring, and optimizing digital advertising campaigns.

The ideal candidate should have a strong interest in digital advertising, analytics, lead generation, and business growth strategies.

This role provides hands-on experience in managing advertising campaigns for hotels, resorts, restaurants, cafes, healthcare brands, and lifestyle businesses.

Key ResponsibilitiesCampaign Management Support

• Assist in setting up and managing advertising campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads
• YouTube Ads
• LinkedIn Ads (if required)
• Support campaign creation, audience setup, and ad scheduling.
• Assist in campaign budget allocation and monitoring.

Audience Research & Targeting

• Conduct market and competitor research.
• Identify customer personas and target audiences.
• Assist in audience segmentation and remarketing strategies.
• Research industry trends and advertising opportunities.

Campaign Optimization

• Monitor campaign performance daily.
• Track important KPIs including:
• Cost Per Lead (CPL)
• Cost Per Click (CPC)
• Click Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Assist senior team members in campaign optimization and scaling.

Reporting & Analytics

• Prepare weekly and monthly performance reports.
• Track campaign metrics and advertising budgets.
• Maintain campaign performance dashboards.
• Support data analysis and reporting activities.

Pixel & Tracking Support

• Assist with:
• Meta Pixel setup
• Conversion tracking
• Event tracking
• Google Tag Manager implementation
• Analytics reporting

Team Coordination

• Coordinate with:
• Graphic Designers
• Video Editors
• Social Media Managers
• Client Servicing Team
• Ensure timely delivery of ad creatives and campaign assets.

Required Skills

• Basic understanding of digital marketing concepts.
• Strong analytical and problem-solving abilities.
• Understanding of social media platforms and online advertising.
• Knowledge of Microsoft Excel or Google Sheets.
• Good communication skills.
• Attention to detail and willingness to learn.

Preferred Skills

• Basic knowledge of:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager
• Lead Generation Campaigns
• Experience running personal or academic campaigns will be an added advantage.

Preferred Experience

• Freshers are welcome to apply.
• Internship or certification in digital marketing will be preferred.
• Experience with hospitality industry clients such as hotels, resorts, restaurants, cafes, banquet halls, healthcare hospitality brands, or tourism businesses will be considered an added advantage.

Key Performance Indicators (KPIs)Campaign Support – 40%

• Accuracy in campaign setup.
• Timely completion of assigned tasks.
• Quality of campaign monitoring and reporting.

Learning & Development – 30%

• Understanding of advertising platforms.
• Ability to apply learnings in live projects.

Team Collaboration – 20%

• Coordination with internal teams.
• Communication and responsiveness.

Process Compliance – 10%

• Documentation accuracy.
• Reporting consistency.

Qualifications

• Bachelor's degree or pursuing graduation in:
• Marketing
• Business Administration
• Mass Communication
• Digital Marketing
• Commerce
• Hospitality Management
• Digital marketing certifications will be preferred.

Growth Opportunities

Successful candidates may be offered full-time roles such as:

• Paid Media Executive
• Performance Marketing Executive
• Growth Marketing Executive
• Performance Marketing Specialist

Pay: ₹10,000.00 per month

Work Location: In person