Senior Customer Advocacy Manager

Sr. Customer Advocacy Manager 

At Skillsoft, we believe our customers are our greatest storytellers. We’re seeking a strategic marketer to lead our advocacy program, turning customer outcomes into one of our most powerful assets for sales, marketing, and brand impact. This role centers on customer storytelling, amplifying the voices of thought leaders and practitioners across industries that are transforming their workforces with Skillsoft.  

In this exciting senior individual contributor role, you will have the opportunity to partner closely with Sales, Marketing, and Customer Success to identify and elevate customer advocates, build scalable programs, and deliver compelling narratives that demonstrate the impact of Skillsoft’s platform on business performance. This is a high-visibility role with direct influence on the company's next phase of growth.

Responsibilities:

• Own Skillsoft’s global customer advocacy program, including customer reference, peer reviews and awards.
• Build and manage a scalable customer reference program, including intake, advocate matching, approval workflows, tracking, governance, and guardrails to protect customer relationships and prevent advocate fatigue.
• Find, develop, and amplify customer stories that reinforce Skillsoft’s corporate narrative, product value, market differentiation, and measurable business outcomes.
• Develop strong relationships with senior customer stakeholders and create opportunities for them to share their experiences through case studies, testimonials, videos, peer engagement, events, media, and speaking opportunities.
• Partner with Sales and Customer Success to deliver high-impact customer proof that supports strategic deals, accelerates pipeline, strengthens competitive positioning, and deepens customer relationships.
• Partner with Product Marketing, Corporate Marketing, Field Marketing, Events, and Analyst Relations to activate customer stories across campaigns, web, social, analyst briefings, events, and field programs.
• Establish scalable systems, tools, and reporting to maintain approved customer proof points, track advocacy activity, measure business impact, manage participation, and grow program engagement.
• Ensure customers receive meaningful value from advocacy opportunities, positioning them as thought leaders while strengthening their partnership with Skillsoft.

Skills & Qualifications Required:

• 12+ years of experience in customer marketing, advocacy, or reference programs within B2B SaaS or enterprise technology with a Bachelor’s degree or commensurate experience.
• Skilled at and experience with building trust and relationships with executive-level customers and internal stakeholders.
• Strong storyteller experience who can translate outcomes into narratives that resonate with decision-makers.
• Be a Program-minded marketer who can balance near-term sales needs with long-term brand storytelling.
• Collaborative partner who thrives at the intersection of Sales, Customer Success, and Marketing.
• Ability to be organized, resourceful, and comfortable managing multiple initiatives at once.
• Energized by creating two-way advocacy programs that make customers feel celebrated and connected.

Target base salary range for this job requisition is anticipated to be approximately $155,000- $170,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.