Brand Marketing Manager (Korean Bilingual)

1. Brand Strategy & Growth Planning

• Develop annual brand marketing strategy and growth roadmap

• Lead go-to-market planning for new product launches

• Define positioning, messaging, and competitive differentiation

• Manage brand P&L input related to marketing investment

2. Campaign & Content Execution

• Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)

• Manage creative agencies and external partners

• Oversee paid media performance and ROI optimization

• Track KPIs including sell-through lift, traffic, and brand awareness metrics

3. Retail & Channel Marketing

• Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)

• Develop in-store activation, promotional calendars, and secondary placements

• Support line reviews and retailer presentations with marketing strategy

• Align digital campaigns to support retail sell-through

4. Cross-Functional Leadership

• Collaborate with Sales, Operations, and Finance to align demand planning

• Coordinate with global brand teams on product updates and messaging

• Work with e-commerce team on DTC and marketplace alignment

• Ensure brand consistency across all channels

5. Analytics & Performance Optimization

• Analyze sales and marketing data to identify growth opportunities

• Monitor promotional ROI and trade marketing efficiency

• Provide executive-level reporting and performance insights

• Bachelor’s degree in Marketing, Business, or related field

• 5+ years of brand marketing experience in Beauty, Skincare, or CPG required

• Experience working with national retailers strongly preferred

• Strong understanding of retail marketing and trade promotion

• Proven experience managing product launches

• Analytical mindset with strong Excel / data interpretation skills

• Strong leadership and communication skills

• Korean Bilingual required

Preferred Experience

• Experience in K-Beauty or international brand expansion

• Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)

• Experience managing multi-brand portfolio

• Understanding of sell-in vs. sell-through dynamics

All your information will be kept confidential according to EEO guidelines.