Content Marketing Manager B2B SaaS

As a B2B Content Marketer at Runo, you will play a crucial role in combining strong writing skills with strategic thinking to drive end-to-end content marketing efforts. Your responsibilities will include:

• Creating high-quality B2B content such as blogs, case studies, whitepapers, eBooks, website pages, landing pages, and sales enablement content.
• Tailoring content across various funnel stages (TOFU, MOFU, BOFU) to support engagement, sales conversations, and conversions.
• Working with marketing and sales teams to define content themes, calendars, and mapping content to Ideal Customer Profiles (ICPs), personas, and buyer journeys.
• Identifying content gaps based on business priorities and supporting campaigns across platforms like LinkedIn, Google Ads, email, and SEO.
• Repurposing long-form content into multiple formats and collaborating with performance marketing for campaign alignment.
• Creating content for sales materials such as case studies, decks, and battle cards while translating product features into clear business messaging.
• Working closely with product teams on release communication and tracking content performance metrics like traffic, engagement, leads, and conversions for optimization.

Qualifications required for this role include:

• 34 years of experience in B2B content marketing, preferably in SaaS/tech industry.
• Proficiency in LinkedIn and paid campaign content, understanding of B2B buyer journey, and funnel-based content.
• Ability to simplify complex concepts into clear narratives and experience working with cross-functional teams.

In this role, you will have high ownership across strategy and execution, with a direct impact on sales enablement and growth. You will collaborate closely with marketing, sales, and product teams to drive content initiatives forward. As a B2B Content Marketer at Runo, you will play a crucial role in combining strong writing skills with strategic thinking to drive end-to-end content marketing efforts. Your responsibilities will include:

• Creating high-quality B2B content such as blogs, case studies, whitepapers, eBooks, website pages, landing pages, and sales enablement content.
• Tailoring content across various funnel stages (TOFU, MOFU, BOFU) to support engagement, sales conversations, and conversions.
• Working with marketing and sales teams to define content themes, calendars, and mapping content to Ideal Customer Profiles (ICPs), personas, and buyer journeys.
• Identifying content gaps based on business priorities and supporting campaigns across platforms like LinkedIn, Google Ads, email, and SEO.
• Repurposing long-form content into multiple formats and collaborating with performance marketing for campaign alignment.
• Creating content for sales materials such as case studies, decks, and battle cards while translating product features into clear business messaging.
• Working closely with product teams on release communication and tracking content performance metrics like traffic, engagement, leads, and conversions for optimization.

Qualifications required for this role include:

• 34 years of experience in B2B content marketing, preferably in SaaS/tech industry.
• Proficiency in LinkedIn and paid campaign content, understanding of B2B buyer journey, and funnel-based content.
• Ability to simplify complex concepts into clear narratives and experience working with cross-functional teams.

In this role, you will have high ownership across strategy and execution, with a direct impact on sales enablement and growth. You will collaborate closely with marketing, sales, and product teams to drive content initiatives forward.