Role Overview
RoofingDirect.com is hiring a mid-level Paid Media Specialist. This is a full-time role in Meridian. posted 4 weeks ago. The posted range is $45k to $60k. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
The Paid Media Specialist is responsible for driving profitable ecommerce growth through the planning, execution, and optimization of paid advertising campaigns across Google Ads, Microsoft Ads, Amazon Ads and other channels. This role owns the day-to-day performance, budget management, and optimization strategy, and reporting with a strong focus on revenue, ROAS, and spend efficiency.
The ideal candidate is highly analytical, hands-on, and comfortable managing large product catalogs and performance-driven budgets.
Key Responsibilities
Paid Media Strategy & Execution
- Own and manage paid media strategy across Google, Microsoft, and Amazon advertising platforms
- Plan, launch, and optimize campaigns across Search, Shopping, Performance Max, and Amazon Sponsored Ads
- Structure campaigns for reach, ROI, and sustainable long-term performance
- Align paid media efforts with ecommerce goals, organic marketing, sale promotions, seasonality, and inventory availability
Budget & Performance Management
- Manage monthly and quarterly paid media budgets to hit efficiency and revenue targets
- Optimize bids, budgets, and targeting to meet or exceed ROAS and CPA goals
- Monitor performance daily and respond quickly to trends, anomalies, or inefficiencies
- Make data-driven recommendations on spend allocation and scaling opportunities
Optimization & Testing
- Conduct ongoing keyword research, search term analysis, and negative keyword management
- Test and refine bidding strategies, audiences, creatives, and ad formats
- Run structured A/B tests to improve CTR, conversion rate, and overall profitability
- Identify underperforming products, keywords, and campaigns and take corrective action
Product Feed & Marketplace Optimization
- Partner with ecommerce team to optimize product feeds for shopping and marketplaces
- Help ensure accuracy and competitiveness of product titles, pricing, availability, and attributes
- Optimize Amazon campaigns at the keyword, search term, and ASIN level
- Align advertising efforts with product launches and promotional calendars
Analytics, Reporting & Insights
- Ensure accurate conversion tracking and attribution across platforms
- Analyze performance using key metrics including ROAS, CPA, CPC, CTR, CVR, and revenue
- Prepare regular performance reports with clear insights and actionable recommendations
- Communicate results, opportunities, and risks to stakeholders in a concise, business-focused manner
Qualifications & Experience
Required
- 3–5 years of hands-on PPC experience in an ecommerce environment
- Proven experience managing budgets across Google Ads, Microsoft Ads, and/or Amazon Ads
- Strong understanding of performance metrics and ecommerce attribution
- Experience with shopping feeds and large product catalogs
- Advanced analytical skills and comfort working with performance data
Preferred
- Experience advertising for both DTC websites and Amazon marketplaces
- Familiarity with GA4, Google Tag Manager, and feed management tools
- Experience with ecommerce platforms such as Shopify or WooCommerce
- Strong written and verbal communication skills
Other: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
RoofingDirect.com participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
Pay: $45,000.00 - $60,000.00 per year
Benefits
- 401(k) 4% Match
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insurance
Experience
- PPC Campaign Management: 3 years (Required)
Ability to Commute:
- Meridian, ID 83642 (Required)
Ability to Relocate:
- Meridian, ID 83642: Relocate before starting work (Required)
Work Location: In person
Frequently Asked Questions
How do I apply for the Paid Media Specialist position at RoofingDirect.com?
Use the Apply button above to submit your application directly to RoofingDirect.com. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Paid Media Specialist position at RoofingDirect.com located?
This position is based in Meridian. RoofingDirect.com has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
How much does the Paid Media Specialist role at RoofingDirect.com pay?
RoofingDirect.com has posted a compensation range of $45k to $60k for this position. Final offers typically vary based on candidate experience, location, and internal salary bands.
When was the Paid Media Specialist role at RoofingDirect.com posted?
This role was posted on May 18, 2026 (28 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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