Marketing Operations Manager - Meta Ads + GoHighLevel ( +/Year OTE)

RoofIgnite is a fast-growing performance marketing agency helping roofing companies generate qualified appointments through high-converting Facebook ads and automated follow-up systems built in GoHighLevel.

We’re hiring a hands-on Marketing Operations Manager to lead campaign execution, optimize funnel performance, communicate with clients, and manage internal team workflows.

This is not a general marketing coordinator or social media role. We’re looking for someone who’s already fluent in media buying, funnel builds, and direct response psychology - and can hit the ground running. As we speak we are scaling from $300k/month USD to $1M/month USD, so you MUST be ready for an aggressive challenge.

What You'll Be Doing

Ad Campaign Execution & Optimization

• Set up Facebook ad campaigns (proven ad copy & creatives provided).
• Configure all campaign settings (ad set targeting, budget allocation, and optimization).
• Setup landing pages, automation and back-end systems on GoHighLevel.
• Request, edit, and upload client-provided images using Canva.
• Monitor ad saturation and update creatives when needed.

Client Onboarding & Ongoing Success

• Ensure seamless client setup & onboarding (following SOPs).
• Record a quick 5-minute Loom video for quality control before launch.
• Conduct regular client check-ins via Slack, email, messages, calls.
• Analyze campaign results, provide reports, and highlight wins.

Internal VA & Call Center Management

• Oversee the VA manager handling B2C lead calls to ensure call team is kept accountable.
• Identify which client accounts need more leads or adjustments.

Performance Tracking & Improvements

• Troubleshoot underperforming ads and make strategic optimizations.
• Ensure clients stay happy, engaged, and well-informed about results.

Who This Role is For

• Detail-oriented & process-driven – You can follow SOPs and ensure flawless execution.
• Facebook Ads Expert – You have experience setting up and managing paid social campaigns.
• Client Communication Pro – You know how to keep clients happy & engaged.
• Problem Solver – You’re proactive in optimizing ads & identifying client needs.
• Team Manager – You can oversee a VA team and ensure operational efficiency.

Requirements

• 2+ years of experience in paid advertising (Facebook/Meta ads specifically).
• Experience managing client accounts in a service-based agency.
• Familiarity with GHL (Go High Level).
• Basic Canva editing skills for ad creatives.
• Ability to analyze performance metrics and make optimization decisions
• Strong understanding of direct response marketing, funnels, and conversion rate optimization (CRO).
• Strong written and verbal communication skills.

What We Offer

• Competitive Salary + Performance-Based Bonuses
• Fully Remote – No on-site work required
• High-Growth Environment – Opportunity to grow within the company
• Be Part of an innovative, entrepreneurial ad agency

How to Apply

Apply now and include:

1. Your resume & relevant experience.

2. A brief recording (60 seconds) telling us about yourself.

We’re excited to find the right person to join the RoofIgnite team!

Job Type: Full-time

Pay: $95,000.00-$120,000.00 per year

Benefits

• Paid time off
• Work from home

Application question(s):

• What motivates you?
• Do you have experience working with GoHighLevel? If YES: What types of workflows have you created? If NO: What CRMs have you built workflows in before?
• (Strongly Preferred) Applicants who submit a voice recording are more likely to be interviewed.

Can you record a 60-second audio recording and tell us about yourself?

https://vocaroo.com

Experience

• Facebook Advertising: 2 years (required)
• GHL (Go High Level): 2 years (required)

Language:

• English (required)

Work Location: Remote