Head Of Marketing – Wellness Division (India)

Job Description: General Manager – Marketing ( Wellness Vertical )

Position Overview

CGH Earth is a pioneering hospitality group rooted in sustainable and experiential tourism. Our Wellness Vertical embodies holistic living through Ayurveda, yoga, naturopathy, and integrative healing practices. We are seeking a seasoned General Manager – Marketing to lead the brand narrative for our wellness portfolio, positioning CGH Earth as a global benchmark in authentic, sustainable wellness tourism.

The ideal candidate will be a strategic marketing leader with deep expertise in wellness, healthcare, hospitality or premium lifestyle brands. You will craft and execute marketing strategies that highlight our unique wellness philosophy, drive guest engagement, and expand our reach in both domestic and international markets.

Key Responsibilities

1. Marketing Strategy & Execution

• Develop and implement marketing strategies tailored to the wellness vertical, focusing on guest acquisition, retention, and brand positioning in the global wellness tourism space.
• Align campaigns with seasonal demand cycles and international wellness trends.

2. Brand Building

• Strengthen CGH Earth’s identity as a trusted wellness brand rooted in authenticity and sustainability.
• Ensure consistent messaging across digital, print, wellness retreats, and experiential touchpoints.

3. Integrated Campaigns

• Design and execute multi-channel campaigns highlighting Ayurveda, yoga, naturopathy, and holistic healing experiences.
• Leverage influencer networks, wellness communities, medical tourism platforms, and international wellness fairs.

4. Digital & CRM Strategy

• Drive digital marketing initiatives, including SEO, performance marketing, and wellness-focused content marketing.
• Enhance CRM systems to nurture long-term guest relationships and repeat bookings.

5. Market Intelligence

• Research global wellness tourism trends, guest preferences, and competitor offerings.
• Translate insights into creative product positioning and marketing strategies.

6. Partnerships & PR

• Build partnerships with wellness associations, medical tourism boards, yoga federations, and international travel partners.
• Lead PR efforts to establish CGH Earth Wellness as a thought leader in holistic hospitality.

7. Cross-functional Collaboration

• Work closely with operations, therapists, doctors, and guest relations teams to ensure marketing reflects the authentic guest experience.
• Collaborate with sales and reservations to optimize conversion from wellness leads.

8. Team Leadership

• Lead and mentor a team of marketing professionals passionate about wellness and sustainability.
• Foster creativity, accountability, and innovation within the team.

Skills & Attributes

• Proven experience in marketing leadership roles within wellness, healthcare, hospitality, or premium lifestyle sectors.
• Strong expertise in brand building, digital strategy, and consumer engagement in wellness tourism.
• Creative flair combined with analytical and commercial acumen.
• Excellent leadership, communication, and interpersonal skills.

Qualifications

• MBA or Master’s Degree in Marketing, Communications, Business Administration, or related field.
• 12–20 years of progressive marketing experience, with at least 5 years in senior leadership roles.
• Prior experience in wellness, healthcare, or hospitality marketing is desirable.