Marketing & Branding Executive
Robro SystemsRole Overview
Robro Systems is hiring a Marketing & Branding Executive. This is a full-time role in Indore. posted last week. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Job Description
Job Title: Marketing & Branding Executive
Department: Business Operations
Location: Indore (On-site)
Experience: 0-2+ Years
Company: Robro Systems
Website: www.robrosystems.com
About Robro Systems
Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
- Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
- Brand & Positioning
Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels.
Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.
- Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
- Content & Communication
Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
- Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
- Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
Use insights to guide strategy and product messaging.
- Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
Present data-driven insights and improvement plans to leadership.
- Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
- Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
Requirements
Must-Haves
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 0–2+ years of experience in industrial B2B marketing.
- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
- Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.
- Excellent communication, design, branding and presentation skills.
- Strategic mindset with strong analytical and execution capabilities.
- Ability to travel as needed for events, exhibitions, and customer visits.
- Deep understanding of SEO essentials.
Preferred
- Experience working in a scale-up or fast-growing technology company.
- Demonstrated ability to build marketing infrastructure and teams from the ground up.
Key Skills
- Marketing Strategy & Leadership
- Digital Marketing & Lead Generation
- Brand Building & Corporate Communication
- Content Marketing & PR
- Market Research & Competitive Analysis
- Campaign Analytics & ROI Measurement
- Cross-functional Collaboration
- CRM & Marketing Automation Tools
- Must have SEO advance knowledge
About Robro Systems
Robro Systems
robrosystems.com
1 other open role at Robro Systems on TryApplyNow.
Frequently Asked Questions
How do I apply for the Marketing & Branding Executive position at Robro Systems?
Use the Apply button above to submit your application directly to Robro Systems. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing & Branding Executive position at Robro Systems located?
This position is based in Indore. Robro Systems has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Marketing & Branding Executive at Robro Systems earn?
Robro Systems has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Marketing & Branding Executive role at Robro Systems posted?
This role was posted on June 17, 2026 (8 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Marketing & Branding Executive role at Robro Systems entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Robro Systems has listed.
More Jobs at Robro Systems
View all →AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get Started FreeNo credit card to start