Search Engine Marketing Specialist

Robert Half is partnering with our client in this search, a Fortune 500 leader in the financial services industry, to hire an SEO Marketing Manager for a 12-month contract.

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Location: New York, NY or Chicago, IL (hybrid)

Duration: 12-month contract

Hours: 40 hours/week

Pay Rate: $53–58/hour (W2)

Position Overview

The SEO Marketing Manager will play a critical role within an in-house paid media team that operates as an internal agency, supporting multiple lines of business to deliver a unified and high-impact digital marketing strategy. This individual will lead the development, execution, and optimization of large-scale search marketing campaigns focused on customer acquisition and business growth.

This role requires a hands-on, data-driven marketer who can confidently manage both strategy and execution while partnering closely with cross-functional stakeholders. The ideal candidate brings strong analytical thinking, attention to detail, and the ability to operate autonomously in a fast-paced, highly regulated environment.

Key Responsibilities:

• Own end-to-end execution of search marketing campaigns, including strategy development, implementation, optimization, and performance reporting
• Develop and execute keyword strategies, audience targeting, bid management, and landing page alignment to drive acquisition-focused outcomes
• Manage large-scale media budgets, including forecasting, pacing, and reconciliation
• Analyze campaign performance data to generate insights, identify optimization opportunities, and refine strategies
• Build and present clear, data-driven recommendations to senior stakeholders across multiple lines of business
• Partner closely with internal marketing, analytics, and product teams to align campaigns with broader business objectives
• Lead testing strategies, including hypothesis development, A/B testing, and continuous optimization
• Ensure adherence to internal processes, compliance standards, and paid media best practices
• Support new and emerging business initiatives by building and launching search programs from the ground up
• Foster collaboration and knowledge sharing across teams to drive innovation and continuous improvement

Qualifications

• 5+ years of experience in search engine marketing, preferably at an agency or managing large-scale enterprise campaigns
• Proven experience managing acquisition-focused paid search programs with significant budgets
• Strong hands-on experience with Google Ads and Microsoft Ads; familiarity with platforms such as SA360, Adobe, or Marin is a plus
• Demonstrated ability to analyze complex datasets, draw insights, and translate findings into actionable strategies
• Experience working in regulated industries such as financial services or healthcare is preferred
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Proactive, self-starter mindset with the ability to work independently and drive initiatives forward
• High attention to detail, critical thinking skills, and a passion for testing and optimization
• Google Ads certification preferred

The salary range for this position is $53-58/hour. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit for more information. xrczosw Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.