We are looking for an experienced Marketing Automation Specialist to lead and optimize marketing operations for our organization. This long-term contract position is based in New York, New York, and offers the opportunity to take ownership of marketing automation systems, workflows, and reporting frameworks. Ideal candidates will have a proven ability to operate independently and drive measurable results in a fast-paced environment.Responsibilities:

• Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems.
• Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency.
• Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms.
• Collaborate with technology teams to optimize and expand the marketing infrastructure.
• Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams.
• Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards.
• Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights.
• Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions.
• Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams.
• Partner cross-functionally to align marketing operations with broader business objectives and timelines.